Sooruz Wetsuits F/W 2026 Preview

Retail Buyers Guide: Wetsuits F/W 2026 Retail Buyer’s Guide
Brand: Sooruz
Interviewee: Marketing Team

After a few seasons of (mostly) carryovers, fresh pieces were introduced in FW25. How did things pan out saleswise?
We are very satisfied with FW25 sales. Up 20%. We did not take any risks on production volumes, so we are now out of stock on the vast majority of our products.

The Fall/Winter collection is where innovations and new models come to life: which are the key additions to your range for FW26?
Innovation is in Soöruz’s DNA. We are constantly working to improve our products to provide real benefits when used. For Winter 26, we have worked on an optimized Uzip for maximum comfort when putting on and using the jacket. It will be available in our Guru+ range. We are also introducing our new STORM DRY II inner lining. It is made mainly from recycled products and is also more flexible and lightweight.

Most wetsuit brands contained the rise of prices so far. Will FW26 remain stable regarding pricepoints?
Yes

Do you notice a discrepancy between the sales ratio of premium wetsuits and entry-level ones?
We are selling more and more high-end wetsuits. The reputation and recognized quality of Soöruz wetsuits mean that customers trust us to offer them our best products. The entry-level market is also saturated with poor-quality wetsuits and wetsuits from old collections at discounted prices.

The shift to non-petroleum based foam is close to the take over. Are you relying on established suppliers or developing your own proprietary technologies, as seen among some brands for a couple years?
At Soöruz, we have been investing in petroleum-free foam technologies for over 10 years. The first Yulex wetsuit on the market was a Soöruz in fall 2015! Since then, we have developed other alternatives, always in close collaboration with our industrial partner. We make our innovations available to other brands after two years of exclusivity. Our Oysterprene foam has been used by around ten brands in recent years. We are very proud of our new composition: Organic Oysterprene. It is currently the best combination of performance and eco-design.

Please briefly mention the repair/recycle programs offered by your brand.
SOÖRUZ has its own prototyping and repair workshop in France. The quality of our after-sales service is exceptional thanks to the speed, expertise, and care provided by our seamstresses. We also have our own recycling program with semi-industrial equipment. You can find out more on our website: www.sooruz.com

Key Products:

FIGHTER: