C-Skins Wetsuits F/W 2026 Preview

Retail Buyers Guide: Wetsuits F/W 2026 Retail Buyer’s Guide
Brand: C-Skins
Interviewee: Jimmy Pinfield, Marketing Manager

After a few seasons of (mostly) carryovers, fresh pieces were introduced in FW25. How did things pan out saleswise?
This isn’t entirely accurate for our FW25 range. For FW25, we continued selling our NuWave styles in Solace, Session, ReWired and Wired, all of which were brand new in FW24 and carried over due to their strong performance. We did, however, introduce two new entry-level GBS wetsuits for Men and Women – Legend and Surflite. Both were upgraded to natural rubber with improved stretch and have sold through very well.

The Fall/Winter collection is where innovations and new models come to life: which are the key additions to your range for FW26?
For FW26, we’re continuing to build on our core performance ranges while introducing a few exciting additions. The standout is an updated lining, which enhances warmth and comfort without adding bulk. Alongside that, we have updated fits and styles across our NuWave natural rubber range, with refreshed colourways and detailing that combine technical performance with modern aesthetics. We’ll also be extending the NuWave offering with natural rubber wetsuit accessories for the first time.

Most wetsuit brands contained the rise of prices so far. Will FW26 remain stable regarding pricepoints?
Yes, it does feel like we’ve regained some price stability, increases are now back to low single-digit percentages. Over the past few years, we faced significant pressure from weak Euro and Sterling currencies, which directly impacted our pricing and contributed to higher import costs. On top of that, we saw double-digit year-on-year increases during Covid. Having some stability again is a real relief.

Do you notice a discrepancy between the sales ratio of premium wetsuits and entry-level ones?
We’re pleased to see our strongest growth coming from the premium ranges, while the entry-level category has needed some real energy to bring it back to life. Our NuWave Legend and Surflite ranges have given that segment a welcome lift, although it’s been a challenging space with so much over-stock in the market and frequent promotions on top and mid-end suits, often bringing their prices below those of entry-level products. We’re confident the entry-level customer is still out there, and it’s on us to reach them with the right product at the right price.

The shift to non-petroleum based foam is close to the take over. Are you relying on established suppliers or developing your own proprietary technologies, as seen among some brands for a couple years?
We are now entering our third winter season with our NuWave natural rubber wetsuits, all of which feature recycled linings. We have fully transitioned to non-petroleum-based foam and have no plans to develop any new suits using traditional neoprene. This reflects our commitment to sustainable materials and the future which is natural rubber wetsuits.

Any innovations in the linings for 2026?
We’re really excited about a new inner lining we’ll be introducing in 2026. It builds on our Halo technology, enhancing warmth and comfort, but we’re keeping the details under wraps for now. It’s a next step in our ongoing commitment to innovation and performance.

Do you notice any difference in the consumer habits of women? (wetsuit thickness, entry/closure systems, colors…)
Yes, we do see some distinct patterns in women’s buying habits. Women often favour slightly different wetsuit thicknesses and cuts to optimise fit and comfort. Entry and closure systems can be a bigger factor too, zips that are easier to manage and more ergonomic are highly valued. Colour and style are also more influential; women tend to respond strongly to unique colourways or detailing, which can make a real difference in purchase decisions. Overall, it’s a combination of fit, function, and aesthetic that shapes buying behaviour.

Please briefly mention the repair/recycle programs offered by your brand.
We partner with one of the UK’s leading wetsuit repair specialists, and our European distributors operate their own service centres. We actively encourage repair, resale, and passing wetsuits on to extend their life. Recycling at scale remains a challenge, but we’re closely monitoring progress in that area.

How are you helping retailers to sell more suits?
We support our retailers in several ways. Firstly, we provide a wide range of high-quality content: product imagery, lifestyle and action videos, technical animations, that they can use across social media and in-store displays. We also supply detailed product knowledge and training, helping their teams communicate the key features and benefits effectively. On top of that, we offer flexible stock and merchandising guidance, making it easier for them to showcase the range and convert interest into sales. Our goal is to make it as simple as possible for retailers to engage customers and sell more wetsuits.

Key Products:

NuWave Wired 6-5 Hooded:

NuWave Wired 6-5 Hooded

NuWave Surflite 5-4 CZ:

NuWave Surflite 5-4 CZ

NuWave ReWired 6-5 Hooded:

NuWave ReWired 6-5 Hooded