Amplifi Technical Snow Backpacks F/W 2026/27 Preview
Retail Buyers Guide: Technical Snow Backpacks F/W 2026/27 Retail Buyer’s Guide
Brand: Amplifi
Interviewee: Jens Hartmann GM
What are the technical highlights in construction and materials of your 2026/27 collection?
The Wishbone Strap and integrated shoulder strap which works seamslessly with the backpack and rider. It’s very articulated and keeps the pressure off your shoulders, so keeps things lightweight and comfortable. The seamless molded construction allows are consistent quality and performance. We’ve also continued our development on hip belts and back panels – alle are now 3D molded without seams. These details are the difference between a pack that works, and a pack that really helps you have better, longer and less tiring sessions on the mountain. New for 2026 is the matte FACE-PC coating on the exterior wall of the packs. This makes the packs even more robust against the elements and abrasion and the material 100% waterproof.
What color palettes, prints or patterns are you featuring in your 2026/27 collection?
These packs, have technical features and will last long – So we keep it muted, you can’t move to far from black-on-black – it goes with everything!
How are you implementing sustainability in your products and production processes?
We’ve increased the use of sustainable materials throughout the range. For example: MIPAN® regen is the world’s first recycled nylon filament yarn made for textile usage. It is made from pre-consumer waste. In the manufacturing process the uptake rate of petroleum resources is reduced significantly, we are speaking of 95% decrease in the use of fossil oils compared to the production of conventional nylon. The yarn has a 100% Global Recycle Standard (GRS) certification. As well the new Wishbone strap construction with main parts being molded reduces significantly the cut offs and uses the raw materials with higher efficiency. Our new BC pack is now made of more than 93% recycled materials
What are your marketing stories for 2026/27?
We don’t drop a collection. We offer POS support, custom designed sales materials for in-store displays. No matter how big or small the retailer is, we can get them exactly what they need. Also we keep things super simple for ordering, re-ordering and other guarantees such as easy processing of warranties and related issues. We’re trying to keep support up for our retailers, new and old.
How are you helping retailers to sell this category?
We don’t drop a full collection every year. We allow products to have a life cycle. We started to have one workbook per year and drop “Singles” when we feel the product is good enough for the market. It is not carry over per se, it is more we want to keep the value of the products and not educate customers to wait for close out season
Key Products:
BC 22 & BC28:
The BC Pack is a super-lightweight backcountry pack with all the bells & whistles. The new Wishbone Backsystem is super lightweight and adds great articulation to keep the pack balanced whether hiking or riding. As an option a featherweight SAS-TEC protector can be added to the pack. Available in 22 and 28 Liters
BC28Front
TRACK 17 & TRACK 23:
Born the trails the Track is now the year round multi purpose weapon of choice. Riding bikes, hiking, or shredding pow is not the question. The Wishbone Backsystem supports you in every situation and the new MIPAN®regen with FACE-PC keeps your gear safe. As an option a featherweight SAS-TEC protector can be added to the pack. Available in 17 and 23 Liters (M/L & L/XL)
Track23FrontBlack
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