Gotcha Mens Surf Apparel S/S 2023 Preview

Gotcha Mens Surf Apparel S/S 2023 Preview

Retail Buyers Guide:  Men’s Surf Apparel S/S 2023 Retail Buyer’s Guide
Brand:  Gotcha
Interviewee: Alexandra Clarke, Design Manager 

In anticipation of the 2023 summer season, what is your assessment of the current SS22 market? 

Massive chain stores such as Zara and Ikea are betting on the surfing lifestyle: is this good news for the endemic Surf Apparel players?


Post covid, SS22 sales have been buoyant, we have had great success launching our collection in Urban outfitters. Watch out or SS23!

Other retailers’ interest in the surfing lifestyle for next season can only be good news for us hopefully bringing more attention the surf community and expanding interest.

Gotcha’s iconic surf heritage is at the forefront of our design, it will be exciting to see how our customers style our pieces with their everyday wardrobe, mixing surf style heritage and mainstream fashion. From the beach to the city Gotcha isn’t just a surf brand it’s a lifestyle. For true authenticity customers will always gravitate to us, Gotcha can be imitated but never replicated.

What prints & colours will be key?

Electric blue and yellow hues, heritage prints reimagined.

There is a significant revival of natural fabrics blended with synthetic material for their performance specs. Do you fit in that trend?

In all our jackets we use Repreve recycled filling.

The consumers now want the sustainability to extend beyond the production itself through ethic/environmental campaigns. What is your answer for SS23? 

DOUBLE VISION T-SHIRT a core essential featuring one of our iconic signature graphics. attitude with a penchant for adventure. Relax, enjoy the sun and step into our world. Our Rebellious. authentic, fresh, fun and  irreverent, SS23 encapsulates the epitome of the Southern California lifestyle. A chill SS23 collection is full of relaxed comfortable silhouettes and fabrications with effortlessly cool prints and details.

Each season we aim to use more sustainable fabrics to lessen our impact on the environment.


 CALIFORNIA SURF SHACKET – wear on its own or layered over a t-shirt.

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