Head Snow Goggles F/W 2026/27 Preview

Retail Buyers Guide: Snow Goggles F/W 2025/26 Retail Buyer’s Guide
Brand: Head
Interviewee: Eva Knöpfle, Junior Marketing Manager Snowboards & Protection

Which goggles sold best in the winter 2024/2025 and why?
Our best-selling goggle for the 24/25 season was the NEVES platform, combining progressive design with top-tier functionality. Riders praised its extra-wide lens for superior terrain visibility and its seamless helmet integration ensuring all-day comfort. The NEVES range offers multiple configurations to meet diverse needs:

SUNSCREEN models with unique solar-powered, automatic lightt adaptation,
PHOTO versions featuring photochromic lenses,
PRO editions equipped with Laminated Double Lenses and contrast-enhancing 5K Lens Technology,
and Standard models with double lenses and flashy mirror coating for budget- concious riders.

Available in two sizes (Medium and Large), the NEVES platform delivers advanced performance, comfort, and contemporary style across every price segment.

Which of your 2025/2026 goggles do you expect to perform best at retail and why?
For the 25/26 season, the SUNSCREEN model is expected to be one of our top performers at retail. It takes lens innovation to the next level, featuring our unique solar- powered lens technology with an integrated LCD that automatically adjusts to sunlight intensity within a split second – no batteries, no buttons, just perfect vision in any condition. Its modern frameless design, lightweight construction, and seamless helmet compatibility make it the go-to choice for riders who demand both cutting-edge performance and contemporary style. By combining advanced technology with everyday usability, the SUNSCREEN sets a new benchmark for premium all-weather goggles.

Are there any observable trends in the practice of snowboarding that impact product demand and development?
We have not seen a major impact on overall product demand. Interest in our goggles remains strong, with steady sales across all markets. While changing weather patterns and shorter winters are a reality, riders continue to invest in high-quality, durable gear that performs in all conditions. This reinforces our focus on developing versatile goggles with adaptive lens technologies, such as SUNSCREEN, ensuring clear vision and comfort regardless of the weather or lighting conditions.

What are the highlights in frame construction and materials of your 2026/27 collection?
For the 26/27 season, we continue to focus on framed goggles, as this trend remains strong among riders. Our latest designs feature wider frames for a maximum field of vision – both horizontally and vertically – and ensure seamless helmet integration along the top and sides. The updated frame architecture enhances fit, comfort, and stability, while enabling refined design elements such as integrated strap patterns and clean color transitions. This combination of functional performance and modern aesthetics delivers improved visibility, superior comfort, and a distinctive on-mountain look.

What are the highlights in lens technology in your 2026/27 goggle collection?
For the 26/27 season, we introduce the next evolution of lens innovation: the NEVES SUNSCREEN CONTROL. Built on the proven NEVES SUNSCREEN platform with its solar-powered automatic lens technology, this new model adds enhanced rider control for ultimate adaptability on the mountain. Riders can now switch seamlessly between automatic mode – which darkens in sunlight and brightens in shade within a split second – and manual mode for full control in flat-light or low-contrast conditions. This feature allows the lens to remain in a fixed bright state when needed, merging the convenience of automatic tinting with the precision of manual visibility adjustment. Auto tint when you want it. Manual when you need it.

What colours, prints or patterns are you featuring in your 2026/27 collection?
For the 26/27 season, we are introducing the CANDYLICIOUS Edition, a vibrant, bold take on contemporary style. Available on NEVES and CONTEX, this exclusive editions combine proven fit in multiple sizes with advanced lens performance, offering either a high-contrast lens with HEAD’s 5K Lens Technology or a sleek black lens for bright conditions. The SUNSHIELD sunglasses complete the range as a lightweight, functional, and style-driven design for sports and everyday wear. Visually striking yet fully functional, the CANDYLICIOUS Edition embodies the spirit of contemporary snow and winter sports style. Together with a wide range of seasonal trend colors and timeless designs, the Intermix Design Strategy enables seamless pairing of all HEAD goggles and helmets, offering over 600 possible combinations. Bold in color. Proven in function. Ready for the new winter season.

Which goggles from your 2026/2027 collection do you expect the most growth from and why?
We expect the strongest growth to come from our framed goggle platforms – NEVES and CONTEX – further strengthened by the highly innovative SUNSCREEN CONTROL and the bold CANDYLICIOUS Edition. Combining modern frame architecture with cutting-edge lens technologies, including the controllable solar-powered SUNSCREEN lens, these models deliver premium performance, seamless helmet integration, and contemporary design across multiple price points. Appealing to both, the budget-conscious rider and the tech-driven trendsetter, this lineup unites innovation, functionality, and standout style – pushing the limits of performance and style in snow goggles.

How are you implementing sustainability in your products and production processes?
We at HEAD call it Rethink: we rethink our workflows from the beginning to the end – from developing to packaging. By reducing waste and using natural, recycled, and certified raw materials and processes, we are on a good path but only at the beginning. Additionally, all our packaging is now certified cardboard, printed with water-based ink, and free of plastic see-through windows to enhance recyclability. To further minimize resource use, we’ve introduced bulk packaging for goggles and lenses used by our professional athletes. This approach eliminates printed manuals, spare lenses, hangtags, stickers, and unnecessary EVA cases. Since athletes typically require only one case for transport, they can alternatively use our convenient goggle bag, designed to store up to five goggles at once.

How are you helping retailers to sell this category?
Some of the world’s best athletes rely on HEAD goggles – ensuring our products are highly visible and represented across top international events. To support our retail partners, we provide high-quality content, including product information, feature videos, and technology insights, helping them present and sell HEAD goggles with confidence. In addition, we offer durable, sustainable, and premium POS materials, including demo displays for our SUNSCREEN models that showcase the innovative lens change in real time – even in shops without UV light – as well as metal-branded slat wall holders, highlight counter displays, and other in-store solutions that enhance product visibility and brand impact. From a structural perspective, we have increased the share of carry-over products and multi-seasonal colors in line with our Intermix Design Strategy. This enables our partners to sell across multiple seasons without the pressure of seasonal close-outs. Still, nothing compares to placing the goggles directly in the customer’s hands,letting them experience the outstanding field of vision, contrast-enhancing lenses, and precise fit that define HEAD goggles, all within their preferred style and budget. Beyond elite-level presence, we are expanding our active seeding strategy, equipping selected testers and ambassador families with new goggles ahead of each season. This generates authentic feedback and real-world visibility even before the official market launch.

Key Products:

The NEVES:
Goggles remain a highlight of the 26/27 collection, combining modern style with top-tier functionality. Their progressive frame design, offers an extra-wide lens and optimized angles for enhanced terrain visibility, while seamless helmet integration ensures all-day comfort. Available in two sizes, medium and large, the range includes multiple models, such as our innovative SUNSCREEN CONTROL, featuring solar-powered automatic tint adjustment with manual override for perfect visibility in all conditions, as well as PHOTO, PRO, and standard models to suit every budget and preference.

NEVES

The CONTEX:
line continues to deliver exceptional performance and value. Available in three sizes, it features a sleek, modern frame design and an extended field of vision, paired with options such as photochromic lenses, contrast-enhancing 5K Lens Technology, and mirrored lenses for various light conditions. New this season, the CANDYLICIOUS Edition adds a bold and contemporary colorway, capturing the spirit of playful mountain style while maintaining full functionality and performance.

CONTEX

CONTEX YUKI:
The all-new CONTEX YUKI is the perfect goggle companion to the all-new YUKI youth helmet, designed specifically for young skiers and snowboarders. Engineered for seamless helmet integration, it ensures a secure, pressure-free fit with precise goggle alignment, anti-fog protection, and excellent visibility. Its lightweight construction, durable materials, and fun, high-visibility colors make it ideal for active kids, giving them confidence on the slopes while providing parents peace of mind. Together, the YUKI helmet and CONTEX YUKI goggles form a complete, coordinated set — combining safety, comfort, and style for the next generation of riders.

CONTEX_YUKI