Hilx Snow Goggles F/W 2026/27 Preview

Retail Buyers Guide: Snow Goggles F/W 2026/27 Retail Buyer’s Guide
Brand: Hilx
Interviewee: Nicolas MONTAGNY/International Sales Manager

Which goggles sold best in the winter 2024/2025 and why?
Our best-selling goggles were the “Vintro” and “Phantom” models. Customers loved them for their innovative Magnetic-Lens lock system, which made lens swapping effortless on the slopes

Which of your 2025/2026 goggles do you expect to perform best at retail and why?
The The “Piryx” model is anticipated to perform well due to its standout features, including an extra lens and an additional strap, all offered at a competitive price.

Are there any observable trends in the practice of snowboarding that impact product demand and development?
Technology advancements like anti-fog coatings and photochromic lenses are in high demand, enhancing performance and user experience. Also there’s a growing desire for personalized gear, leading to more options in frame colors and lens tints.

What are the highlights in frame construction and materials of your 2026/27 collection?
Our collection features ultra-lightweight TPU frames for flexibility and durability. We’ve incorporated shock-absorbent foam layers for maximum comfort and a venting system that prevents the lens from fogging. Our frames are also designed with strap adjusters located on both sides of the goggles to allow users to fine-tune the fit for a more customized feel.

What are the highlights in lens technology in your 2026/27 goggle collection?
Our lenses include photochromic technology that adapts to changing light conditions, ensuring optimal visibility. Additionally, our dual-layer lens system is equipped with anti-fog and anti-scratch coatings. We’ve also introduced a hydrophobic layer to repel water and snow, enhancing clarity during wet conditions.

What colours, prints or patterns are you featuring in your 2026/27 collection?
Our upcoming style, “Piryx,” will be offered in four color options: Matt Black, Matt Grey, Matt Pink, and Matt Light Green. Meanwhile, our new junior style, “Munchkin,” will debut in two colors: Matt Red and Matt Blue.

Which goggles from your 2026/2027 collection do you expect the most growth from and why?
The “Piryx” model is positioned for substantial growth, thanks to its blend of premium features and competitive pricing. As one of our lightest models, it features a cylindrical magnetic lens (polarized) with 6 magnets and 4 anchor points. It also includes an extra clear lens for night skiing or white days, along with an additional strap to give you a fresh, customizable look!

How are you implementing sustainability in your products and production processes?
We have not yet implemented sustainability measures in our snow goggles series. However, we’ve made strides with our Nomad Green sunglasses series, which utilizes Rilsan Clear material from Arkema, a sustainable and eco-friendly option..

How are you helping retailers to sell this category?
We support retailers by providing high-quality product images, in-store displays, and on-demand staff training sessions, all facilitated through our network of distributors

Key Products:

PIRYX:
The polished, frameless design on the PIRYX arrives locked and loaded with our anti-fog, high scratch resistant, hydrophobic coating, ensuring an expansive field of vision and optimal protection from inclement weather conditions. The cylindrical shaped lens anchors to the frame magnetically at four key points, guaranteeing a secure fit and allowing for rapid lens exchange to tackle elements that impede your performance.

Pyrix

The MUNCHKIN:
The MUNCHKIN fits only our youngest friends and is perfect for new riders hoping to improve their skills. The spherical lens connects to the frame magnetically and includes a special lock feature, giving you a stable fit and allowing for quick lens exchange. While these goggles are designed for kiddos, they are built for future Kings and Queens of the hill!

Munchkin kids