Chucklet Streetwear Expanding Across Europe

Chucklet founded in Portugal is now active across Europe in the streetwear market and is making waves with its clean designs. Source spoke to the brand to find out about their set up and where their inspiration comes from.

Why did you start Chucklet?

10 years ago i was walking at night through a forest, it was scarry. I felt some strange energy and asked aloud to the trees, what should i do? Immediately i had an answer in my head, to start Chücklet. i believe it could have been telepathic or maybe it was just an idea, I don’t know, but it was strange.

What product categories is the brand involved in?

We just make t-shirts now, but we will go into jeans and sweats sometime in the future.

In which country does the brand do best and why?

In Europe, our last order was to Paris, but both Spain and Portugal are also good markets.

How will you be marketing the brand?

We are already marketing the brand in action sports and fashion media and have ads on underground media in some cities. The logo is handmade using a type of font i used when i was at elementary school. Back then i just had two dots on the U, to mimic Stüssy, because i was originally the first and only distributor of Stussy in my country,

Why should retailers stock Chucklet?

Our stuff is different, which is a positive in a market that is changing rapidly. We have noticed that what sold in the market last year has not sold well this year, but Chücklet t shirts and are good sellers even in todays tough market. The quality of the product is really good as its all made in Europe.

What kind of customer is the customer of Chücklet?

We have been selling tees from the brand in the big cities, like Paris, Madrid,
New York, primarily to people who are more informed about new and underground brands. I believe they have to dig, to find and know  the brand, or they see our ads somewhere in the media.

Does Chücklet have brand ambassadors?

Yes, we are constantly sending goods to influential people, like skaters in Spain, Finland and the United Kingdom. But most of the people we send product to are musicians and DJ’s in the witch-house, wave, and other genres of underground music

Do you have a strategy for growing sales?

All shops and distributors that want to stock the brand will be able to buy at
the factory price, as with our system they will be ordering directly from the factory in Portugal, with the minimum order set at 300 pieces. Distributors and shops can contact Chücklet, place the order at the factory price, then after the product has sold the shops and distributors pay us 15% of the value of their sales.