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POC Snow Helmets 2024/25 Preview

Retail Buyers Guide:  Snow Helmets FW24/25 Retail Buyer’s Guide
Brand:  POC
Interviewee: Damian Phillips, Global Director of PR, Communication and Partnerships

Do you target specific customers / rider types?
We have a range of helmets to suit the needs of different skiers and snowboarders, from the elite racer in World Cups, the freerider, park and pipe, all-mountain, resort and kids.

What were your biggest sellers in 2023/24 and why?
That is category dependant e.g. race or freeride etc, but we see great uptake in the Fornix and Obex models. We have also seen a great interest in the Fornix Jeremy Jones/POW edition as it is a great all round helmet which supports POW’s efforts.

In which type of helmet do you expect the biggest growth?
All round helmets like the Obex backcountry and Fornix Mips are always key as consumers enjoy the all round use, low weight and ventilation, fused with technical innovations. And the new Calyx, which is certified for 3 disciplines (snow, bike and mountaineering) will be a key addition to the line up as it is highly technical and versatile.

What are the design and material highlights of your 2024/25 collection?
Calyx, and some new athlete signature series’ are a key highlight.

Do you offer accessories to your helmets?
Yes, the Calyx comes with an extra neck warmer and it is possible to but integrated speakers for the Obex.

How are you supporting retailers to sell this category?
Multitude of different market assets and athlete support

What is your situation regarding stock and deliveries?
Much the same as usual

Obex Backcountry – Hedvig Wessel Ed.

The Obex BC Mips Hedvig Edition is built for backcountry adventures. Integrated technology including Mips®, Recco® and an NFC Medical ID provided by twICEme® add an extra level of security and give peace of mind on every wilderness adventure.Trusted by freeride specialist Hedvig Wessel, this helmet features a unique design inspired by her Norwegian homeland’s Store Skagastølstind mountain.



Calyx – whether skiing, cycling or mountaineering, the new Calyx keeps you protected. Meeting strict safety standards across three different categories of tests, the helmet is ventilated, lightweight and highly durable. With deep ventilation channels for optimal airflow and adjustable vent openings on the top of the helmet, it’s easy to control airflow for optimum comfort in a wide range of weather conditions. Fabric coverings over the front and rear channels allow air to enter the helmet without giving windchill.



Calyx Carbon – With an exceptionally lightweight outer shell constructed from carbon fiber, the new Calyx Carbon delivers the ultimate in lightweight, multi-functional protection. Certified for skiing, mountaineering and cycling, it’s possible to do it all with just one helmet. Scaled back to save as much weight as possible, the helmet features a highly durable outer shell constructed from carbon fiber. Highly packable, the helmet features soft earpads that can either be folded into the helmet or easily removed: ideal on hotter days or if cycling or mountaineering.




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