Sun Bum Sunscreen 2026 Preview

Retail Buyers Guide: Sunscreen 2026 Retail Buyer’s Guide
Brand: Sun Bum
Interviewee: Francesca Essiflie-Dadson, Sr. Brand Manager

How was demand in the sunscreen market in 2025?
Sunscreen remained relevant in 2025. Brands that delivered protection people actually trust (and enjoy using) continued to stand out. Sun Bum had a strong year, finishing as one of the top brands in suncare and growing our share.

What are the latest trends in Sunscreen?
People are looking for products that fit seamlessly into their lives, whether that’s skincare, makeup, or just getting out the door faster. We’re seeing a big shift toward mineral active sunscreens, along with more interest in ingredient transparency and proof that products actually perform. Texture matters more than ever too: lightweight, nongreasy, and comfortable enough to wear every day.

Please tell us about your innovations for 2026.
For 2026, we’re focusing on our Sun Bum Signature line. It’s a high‑performance non nano zinc sunscreen that offers the very best broad spectrum protection to those who play hard in the water and sun. We developed Signature for those stay-all-day days. It won’t run into your eyes or come off during the most rigorous activities in the water, wind, or blazing hot sun and it’s sized to travel in your carry-on.

What ingredients are you using?
Sun Bum Signature products use non nano zinc and‑ are fragrance‑ free, so they’re comfortable, effective, and easy to wear daily. You’ll find face stick (both tinted and clear) and lip balm options.

How do you address sustainability/eco friendliness in your products?
Our Sun Bum Signature products are Hawaii Act 104 compliant and contain post-consumer recycled materials*. We’re always looking for ways to reduce our footprint because protecting the places we love matters just as much as protecting our skin.
*Made With at Least 45% of Post Consumer Recycled Material.

Any exciting marketing campaigns coming up for your product line?
We’re launching a new Sun Bum Signature campaign that brings the line to life through communities and real use featuring some of our ambassadors. You’ll see an emphasis on our ingredients, plus community-led‑ moments that show Signature working across different outdoor lifestyles. For our upcoming Signature campaign, we packed up our boards, sunscreen, and a crew of our longtime ambassadors and headed to Indonesia. We captured real moments: early morning surfing, swim breaks, and doing what we love together. The film is about the feeling of being outside with people you trust, in places that remind you why sun protection matters in the first place. From there, the story continues closer to home. We’re meeting our community where they already are, partnering with climbing gyms and other local spaces to connect through everyday outdoor life. Whether it’s climbing, skating, surfing, or just getting outside, Signature shows up as part of the experience. At its core, this campaign is about connection: to the sun, to each other, and to the moments that stay with you long after the day ends.

What other benefits, apart from sun protection, does your product offer?
Beyond broad spectrum SPF, Signature is designed for comfort and durability. The formulas are lightweight, long lasting, and made to perform in heat, sweat, and water. They’re easy to wear and built for people who want protection that doesn’t get in the way of their day.

Why should retailers stock your brand & your latest collection?
Sun Bum Signature fills an important space by offering high performance non nano zinc sunscreen backed by strong brand loyalty. The 2026 campaign expands how and when people use the product, which helps drive repeat trips, stronger engagement, and long‑ term growth at shelf‑.

What POS are you helping retailers out with?
We support retailers with strong digital assets and educational content that help shoppers quickly understand why sunscreen, and Sun Bum Signature specifically, works for them. Our creative focuses on real world‑ use, making it easier for consumers to choose with confidence.

Key Products:

Signature SPF 50 Tinted Mineral Face Stick:
Our high-performance tinted face stick offers the very best broad spectrum non-nano zinc mineral protection to those who play hard in the water and sun. We developed our Signature line for those stay-all-day days. Our premium sunscreen won’t run into your eyes or come off during the most rigorous activities in the water, wind, or blazing hot sun. Sized to travel in your carry-on (because we don’t check luggage). Sun Bum Signature is used and trusted by many lifeguard and beach rescue organizations throughout the U.S., including the Hawaiian Water Patrol and the North Shore Lifeguard Association.

Signature SPF 30 Mineral Face Stick (Clear):
Retailer Must Order: Signature SPF 30 Mineral Face Stick – Clear. Our high-performance face stick offers the very best broad spectrum non-nano zinc mineral protection to those who play hard in the water and sun. We developed our Signature line for those stay-all-day days. Our premium sunscreen won’t run into your eyes or come off during the most rigorous activities in the water, wind, or blazing hot sun. Sized to travel in your carry-on (because we don’t check luggage). Sun Bum Signature is used and trusted by many lifeguard and beach rescue organizations throughout the U.S., including the Hawaiian Water Patrol and the North Shore Lifeguard Association