Irie Daily SS20 Women's Streetwear Preview

Irie Daily SS20 Women’s Streetwear Preview

Retail Buyers Guide:  Women’s Streetwear SS20

Brand: Iriedaily
Interviewee:  Ines Schwitzky, Category Manager Womens

Irie Daily SS20 Women's Streetwear Preview

How is the Women’s Street wear market and where do you see the development going?
The women’s street wear market, especially in Europe, is very tough due to the fast fashion vertical retailers. In order to differentiate we are focusing, rather on fast fashion trends than on good quality, more timeless items and fair working conditions for the workers in the factories.

What are the major trends in the women’s street wear market next Spring/Summer?
Functional, outdoor inspired clothing with a strong Ethno touch. Colorful Ethno Jaquard’s and all over prints. 90’s as inspiration for all over patterns and silhouettes. Genderless. Sustainability.

Irie Daily SS20 Women's Streetwear Preview

What colour palettes are you working with?
Mixture of bold colours like hot coral and azure with earth tones like khaki, camel and sand and pastels like peach pink, light blue and beryl green.

What about patterns &prints? Any collaboration?
90’s inspired prints, crazy, colourful and bold on sporty silhouettes. Ethno patterns and Jaquards as well as ethno decorative tapes are a main feature on more outdoor inspired products.

Can you talk us through some of your key silhouettes?
Lightweight Windbreaker combined with comfortable sporty shorts or cargo pants and a cropped top are one of our key silhouettes.

What are your most important styles/models? Please name and describe 3 highlight items from yourSS20 collection.

  1. La Palma Breaker in crazy colour pattern: Half zip, hooded breaker in a water-resistant, flexible Polyester with a 90’s inspired all over print.
  2. Streetz Short in black: Sporty nylon short with 90’s inspired printed inserts.
  3. Kiowi Jacket in azure: Light, water-repellent nylon jacket with Ethno inspired all over print on lower part and sleeves.
  4. Iriefari Pant in camel: Super lightweight cotton pant with contrast seams and patch pockets.

Irie Daily SS20 Women's Streetwear Preview


Brand Previews

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97 Irie daily clothing

Retail Buyer’s Guides

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Longboards SS19


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