Ride Skincare SS20 Sun Cream Preview

Ride Skincare SS20 Sun Cream Preview

Retail Buyers Guide:  Sun Cream SS20

Brand: Ride Skincare
Interviewee: Tom Marshall

Ride Skincare SS20 Sun Cream Preview

How does your sun cream directly appeal to those who partake in action sports?

We have made sure our Ride Protect Sunscreen is super water resistant by using a natural wax, so it keeps protecting your skin even in the most extreme conditions.

Do you think attitudes towards sun protection are changing? If so, how?
There is much more awareness that some of the sunscreen you wear will wash into the ocean which can damage coral and fish life. That is why we do not use synthetic sun filters to keep Ride Protect reef safe.

Ride Skincare SS20 Sun Cream Preview

What materials are you using? Any innovations to talk about?
Titanium Dioxide is our key ingredient in a non-nano state so it will sit on top of your skin and reflect away the sun’s dangerous rays. This one mineral provides protection against both UVA and UVB rays (unlike chemical sunscreens that require a number of different chemicals to provide the protection).

Any exciting marketing campaigns coming up for your product line?
We are working with Orca publications which produce Carve and surf girl Magazine on their surf camps to make sure everyone’s skin is protected.

What other benefits, apart from sun protection, does your product offer? 
The Jojoba and coconut oil in the product help keep your skin in great shape!

What POS are you heeling retailers out with?
We have a stand for shops to use and of course stickers and leaflets.

Please take us through two of the key products in your line.
Ride Protect is Ride Skincare’s signature natural sunscreen product. It is an SPF25 mineral-based sunscreen that offers broad spectrum UVA and UVB protection, super water resistance with a number of organic ingredients.

Ride Recover is our post sports moisturiser. This natural and organic product helps soothe and repair skin after exposure to the wind, rain, sun and waves. All our products are made in the UK and we never test on animals.

Ride Skincare SS20 Sun Cream Preview

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Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Backpacks SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21


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