160 attendees for B4BC

Boarding For Breast Cancer Takes 2020’s Skating The Coast Virtual & Global

The 13th annual Boarding for Breast Cancer ‘Skate The Coast’ event is going global! Due to restrictions and concerns for the health and safety of participants as a result of COVID, getting together to skate this year is a no-go. So, in order to keep fundraising and raising awareness for breast cancer, B4BC’s Skate the Coast is inviting people to take part virtually on October 25.

Press Release:
Boarding for Breast Cancer Announces 13th Annual [VIRTUAL] Skate the Coast
Presented by Suja Organic for Breast Cancer Prevention and Awareness

Global B4BC Community Invited to Virtual Event and Fundraiser on October 25, 2020

Virtual Skate the Coast

Boarding for Breast Cancer (B4BC), a 501(c)3 nonprofit foundation providing breast cancer education, prevention and survivor support programs, announced they will be hosting their 13th Annual Skate the Coast fundraising event presented by Suja Organic in a virtual format on October 25, 2020.

B4BC is inviting friends, family and partners to skate-bike-roll their local trail, path, or neighborhood in honor of breast cancer awareness and prevention, while promoting B4BC’s mission of a healthy, active lifestyle. Skate the Coast fundraising goal is set at $50,000 and participants are invited to raise a minimum of $25 to join the virtual event.

Every year, Skate the Coast raises awareness for breast cancer with a 19-mile cruise on skateboards from the Santa Monica Pier to Redondo Beach. This year, amid the adversities of the COVID-19 pandemic, the virtual event will significantly expand the scope to a worldwide level.

“We are turning a challenge into an advantage by inviting our entire global community to our virtual Skate The Coast event where they can be active in any way that fits their lifestyle and support our event,” said Lisa Hudson, President and Co-founder of Boarding for Breast Cancer (B4BC), adding: “Be it 19 miles or just a few laps around your block get outside, ‘Be Healthy, Get Active, Ride,’ and help us raise funds for B4BC’s education, prevention and survivorship programs.”

Registration comes with a B4BC face covering and a chance to win in the annual raffle. This year’s raffle prizes will include items from  Suja, Yeti, Traeger Grills, Blendtec, The North Face, Pura Vida, Vans, GoPro, Smith, Gnu, Nikita, Dakine, Arbor, VonZipper, Globe, Impala Skates, Sector 9, Tahoe Longboards, SunBum, Show me your Mumu, Bravo Skateboards and many more.

As B4BC’s biggest fundraising event, Skate the Coast is dedicated to breast cancer awareness and prevention while promoting the nonprofit’s mission of a healthy, active lifestyle. Since its inception, Skate the Coast alongside partner event Skate the Lake has attracted over 1,500 participants, fundraised over $700,000, and gained media coverage from national and local media.

Virtual participation will be highlighted through B4BC’s social channels using the hashtag #skatethecoast and tagging @b4bc.

Check out the 2018 Skate the Coast video here to see what the magic of this event is all about! Media representatives can find shareable social assets and event photos for download here.

For event registration click here and visit B4BC.ORG for more information. Make sure to also [email protected] on social media for updates. For interview or photo requests contact Kim Dresser

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