Forcefield 21/22 Snow Protection

Forcefield Body Armour 21/22 Snow Protection Preview

Retail Buyers Guide:  Snow Protection 21/22 Retail Buyer’s Guide
Brand:  Forcefield Body Armour
Interviewee: Patrick Lambert, Sales and Marketing

What are the main trends in protection for snowboarding in FW21/22 and how do you address them with your products?
All day comfort and ergonomics are the holy grails in terms of body armour. Forcefield address this by offering Breathable, wicking base layer fabrics that are designed to be worn as your first layer. These fabrics incorporate CE approved thin, flexible armour, so you are protected all day without noticing it.

Forcefield 21/22 Snow Protection

Pro Shirt AIR

Which snowboarding protection products sold best during FW20/21?
Our “SPORT” range of armoured base layers.

Are your products targeted to specific customers / rider types?
Not specifically. They are designed to be worn by any snow sports enthusiasts that might benefit from impact protection. Because of the comfort and breathability of our Sport and Pro Air range they are worn by park kids right through to middle aged “one week a year” recreational skiers.

What is the general consumer’s attitude towards wearing snow protection? Has this changed in recent years? 
Most are happy with wearing helmets now but the reality is that nobody really WANTS to wear protection… Therefore, if we can make it as thin and comfortable as possible then users won’t feel that it is a “pain in the ass” to wear it or that it inhibits their movements or ability to perform.

Forcefield 21/22 Snow Protection

Pro Shirt AIR

Please talk us through your 2 key models for FW21/22.
Pro Shirt XV2 AIR – Unbelievable protection for shoulders, elbows, back and chest housed within a super-breathable and wicking mesh base layer. Top of the range in terms of fabric (BeCool and Dryarn) and armour (Isolator CE level2). Designed to be worn all day under you mid/outer layers and offer protection that you don’t notice (until you take a slam!)

Sport Jacket – Slimline armour and a breathable, jersey-soft base layer. All for a £125! Breathable, wicking and fully washable fabric housing slimline armour which is removable to enable washing of the garment.

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Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

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