G-form 21/22 Snow Protection

G-Form 21/22 Snow Protection Preview

Retail Buyers Guide:  Snow Protection 21/22 Retail Buyer’s Guide
Brand:  G-Form
Interviewee: Alex Sardella, Marketing Manager

What are the main trends in protection for snowboarding in FW21/22 and how do you address them with your products?
We believe soft-shell protection is at the forefront of the market trends. Wearing products that feel like normal, comfortable base layers, yet provide body protection is what G-Form is all about. Our products are so comfortable and lightweight, you’ll forget you are even wearing them.

G-form 21/22 Snow Protection

Pro-X Shorts

Which snowboarding protection products sold best during FW20/21?
Pro-X Short, Pro-X2 Knee Pads.

Where do you expect the biggest growth in snowboarding protection during FW21/22?
Helmets.

Do you have any innovations in terms of design or materials for FW21/22?
Not at this time.

Are your products targeted to specific customers / rider types?
Our products tailor to a wide range of riders. From beginners looking for more protection while learning, to professionals hitting rails and jump lines. It’s cool to see them all wear the same products.

What is the general consumer’s attitude towards wearing snow protection? Has this changed in recent years?
It’s definitely been a slow adoption. Some park riders have always seen the value, guys in the terrain park are putting there bodies at risk against rails. The everyday consumer is slowly growing to see the value, products like our Knee and Elbow Pads have seen slow adoption.

Please talk us through your 2-3 keys models for FW21/22.
Pro-X Base Layer Short – Offers SmartFlex protection at the hips and tailbone. Lightweight, breathable spandex is comfortable for long days on the slopes

Pro-X2 Knee Pads – Our Pro-X2 Knee Pads are the staple in our line. They offer complete coverage around your knee, protecting you from catching an edge or sliding off a rail.

G-form 21/22 Snow Protection

Pro-X2 Elbow Pads

Pro-X2 Elbow Pads – The Pro-X2 Elbow Pads are minimal and lightweight providing elbow and forearm coverage. The elbow pads are incredible sleek and can fit under long sleeves, hoodies, and outerwear.

Brand Previews

Advert

104 Head snow board boots and snowboard bindings

Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Magazine

english
Send this to a friend