XBrave 21/22 Snow Protection Preview
Retail Buyers Guide: Snow Protection 21/22 Retail Buyer’s Guide
What are the main trends in protection for snowboarding in FW21/22 and how do you address them with your products?
We address the existing trends with our products: ultra light back protection which works like a helmet for your body. This is a trend of the body protectors that follows the trend of the head helmets from a few years ago.
Which snowboarding protection products sold best during FW20/21?
XBRAVE Pro +2 – which is a back protector of the super light, extremely well adjusted protective pads into your thermo active long sleeve underwear. You cannot feel it on you even after the whole day on the slope.
Where do you expect the biggest growth in snowboarding protection during FW21/22?
XBRAVE +3 Pro and XBRAVE +4 Pro, as our customers have realized that the protective pads in their thermo active wear in the back are almost invisible during the practice we are very happy to bring in even more protection: for the shoulders and for the chest.
XBRAVE +3 PRO and XBRAVE +4 PRO will bring in more protection with no compromise in comfort and freedom.
Do you have any innovations in terms of design or materials for FW21/22?
Our main innovation is the shape of the super light foam pads that also presents at the same time the best impact absorption on the market. The protection pads are build into the thermo active wear, which is easy to wash and super light.
Are your products targeted to specific customers / rider types?
XBRAVE Pro series is super comfortable while XBRAVE Elite series presents ever more impact absorptions.
What is the general consumer’s attitude towards wearing snow protection? Has this changed in recent years?
We can see that the market is growing.
Do you have any interesting POS materials for retailers? Are you offering any other kind of retailer support for this category?
We work closely with our partners and see each cooperation individually.
Did the early spring lockdown affect the sell-through of the FW20/21 range? If so, how have you addressed this issue?
No, it has not.
Please talk us through your 2-3 keys models for FW21/22.
XBRAVE PRO +3 – back and shoulders ultra light super well fitted protecting pads, which are part of your thermo active underwear. There is no limitation for your freedom in this gear with extra protection.
XBRAVE +4 – back, shoulders and chest protection, which are super clever fitted pieces of the protection pads into your underwear. There is no need to limit your protection when you cant even feel that its there.