Rayne 2022 Cruiser Preview

Rayne 2022 Cruiser Preview

Retail Buyers Guide:  Cruisers 2022 Retail Buyer‘s Guide
Brand:  Rayne
Interviewee: Timothy Mackey, Production Manager

Is Covid still affecting your sales/supply chains?
Yes, mainly shipping takes longer and costs quite a bit more. A lot of our customers are finally at capacity with product after being out of stock for so much of the year.

How have you adapted your marketing during the pandemic?
We focused on expanding our online presence through an improved website and Amazon sales.

Rayne 2022 Cruiser Preview

Crook

Do you think skateboarding’s inclusion in the olympics will inspire a new surge of cruiser skaters? 
It appears that it may. Many people are still intimidated by park and street skating but want to get on a board, and cruisers offer that first step into this world.

Is the current surfskate boom also spanning into people taking up skating a cruiser?  
We haven’t noticed a crossover in our customers as of yet, but time will tell.

Are your cruisers aimed more at people who already skate and want a chilled alternative, or for people to simply use for commuting and convenience?
Both! Our cruisers with a kick or a great edition to a quiver for a DH enthusiast and our compact commuters with big wheels are excellent for getting from A to B and everywhere in between.

Rayne 2022 Cruiser Preview

Eye

Are you focusing more on completes or do you have a demand for individual parts for modding normal boards? 
Mainly completes, but the TKP trucks from our Atlas Trucks Label are in high demand.

Are production materials staying the same, or are you venturing down a more sustainable path?
Under the Rayne label we are introducing our Tamale Tech encases & protects the board and graphic in a strong lightweight hust on top and bottom.

Best Sellers
Tiger: This hybrid cruiser is extremely stable and well-built for transition skating, high-speed alley ripping and day-to-day transportation. The classic 7-ply maple construction provides excellent strength and pop.

Rayne 2022 Cruiser Preview

Tiger

Crook & Eye: The Eye and Crook are your perfect partners in crime for your daily indulgences. The functional design makes them killer boards for navigating curbs, sewer grates, grit and grime while the soft 60mm wheels provide smooth and silent getaways.

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Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

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