Aerosize Snow Safety F/W 2026/27 Preview

Retail Buyers Guide: Snow Safety F/W 2026/27 Retail Buyer’s Guide
Brand: AEROSIZE
Interviewee: Marketing Team

Which products sold best in the winter 2024/2025 and why?
We only offer one snow safety product – the AEROSIZE avalanche vest. It continued to perform well, mainly because it is compact, maintenance-free, and compatible with any backpack, making it the preferred choice for both helicopter and ground rescue teams.

Which of your 2025/2026 snow safety products do you expect to perform best at retail and why?
As mentioned earlier, our single product – used predominantly by professional emergency services – continues to attract strong interest. We are even seeing a gradual increase in demand as more recreational users recognize its advantages over traditional avalanche airbags.

Are there any observable trends in the practice of snowboarding that impact product demand and development?
Yes, backcountry skiing/snowboarding is still gaining popularity, which drives steady demand for safety gear. However, the growth is not as explosive as it was a few years ago, probably due to decreasing snow conditions in many regions.

Which product do you expect to grow the most in your 2026/2027 collection?
As above – the AEROSIZE avalanche vest remains our only snow safety product and continues to expand its reach among mostly professionals.

What are the technical highlights of your 2026/27 avalanche backpacks?
We do not produce avalanche backpacks. Instead, our avalanche vest is designed to work seamlessly with any backpack, allowing users to choose their preferred pack size and style without compromising safety or comfort and most important for emergency services, it provides continuous protection even after removing the backpack

What are the technical highlights of your other avalanche equipment (shovel, probe, transceiver) of your 2026/27 collection?
We do not produce traditional avalanche tools. Our focus is entirely on the AEROSIZE avalanche vest, which replaces the need for bulky airbag systems in backpacks by providing smallest inflation system where no batteries or cartridges check is needed, and instant readiness in any condition.

What non-avalanche products stand out from your 2026/2027 collection?
Our focus remains exclusively on avalanche safety. We are not expanding into other categories at this time – we are committed to refining and improving the AEROSIZE vest as the most practical and reliable snow safety solution on the market but we’re also developing new products in parallel — under a different brand: MROZY. There, we’re seeing strong interest in items like the CramponsXS, our indestructible Shell Gloves made for scraping across snow and ice (perfect for carvers), and ultralight emergency snowshoes — small enough to keep in your pocket etc. You can see more winter and summer products at MROZY.store

What are your marketing stories for your 2026/27 collection?
Our key message is “Always Ready.” The AEROSIZE vest requires no charging, no cartridge checks, and no maintenance – it’s always ready to protect. We highlight real-world use by rescue teams and professionals who trust it for reliability and simplicity in life-or-death situations.

How are you helping retailers to sell this category?
We support retailers through educational content, training materials, and visual in-store demos that show how the vest works with any backpack. We also provide testimonial materials from professional rescue services and backcountry guides to build credibility and customer confidence.

Key Products:

AEROSIZE Avalanche Vest:
A compact, maintenance-free avalanche airbag system designed to be worn with any backpack. Used by helicopter and ground rescue services for its simplicity, reliability, and small size. No cartridges, no batteries – always ready when you are. (As we specialize in one snow safety product, this vest represents all three key roles: professional, recreational, and rescue applications.)

CramponsXS:

CramponsXS

Snowshoes:

Snowshoes

Glove:

glove