ABS Snow Safety F/W 2026/27 Preview
Retail Buyers Guide: Snow Safety F/W 2026/27 Retail Buyer’s Guide
Brand: ABS
Interviewee: Marketing Team
Which products sold best in the winter 2024/2025 and why?
The VARIO and VOLTAGE was the product most in demand. The combination of the electric E2 system and the ZipOn principle invented by ABS offers our customers the greatest flexibility and options.
Which of your 2025/2026 snow safety products do you expect to perform best at retail and why?
Its for sure the VARIO and VOLTAGE Collection, cause it’s the perfect Backpack when you want to cover every Ski/Splitboard Adventure with one Backpack
Are there any observable trends in the practice of snowboarding that impact product demand and development?
Yes, the different shapes of Snow and Splitboards, to have the perfect attachements on our Backpack fix them
Which product do you expect to grow the most in your 2026/2027 collection?
Avalanche Airbags with electronic systems will still gain further market share
How are you implementing sustainability in your products and production processes
In addition to the selection of recycled and tested materials and a certified production facility under German management and mindset, our products are designed for a long service life that our customers can enjoy for a long time.
What are the technical highlights of your 2026/27 avalanche backpacks?
In 26-27 we are expanding our backpack collection with two models, the Rift 22 and Rift 35, which have been specially developed for use on high-altitude tours and shorter day tours well beyond the winter months. In terms of design and materials, great attention has been paid to functionality, durability and sustainability.
What are the technical highlights of your other avalanche equipment (shovel, probe, transceiver) of your 2026/27 collection?
We designed actually a new shovel which is the perfect deal between lightweight and stability and price
What non-avalanche products stand out from your 2026/2027 collection?
The Rift 22 and Rift 35 specially developed for high-altitude tours
What are your marketing stories for your 2026/27 collection?
Our new alpine touring backpack collection RIFT -> extends the season with ABS
How are you helping retailers to sell this category?
We primarily support retailers with comprehensive product training since our items require detailed explanations. On the marketing front, we strive to provide engaging content encompassing all necessary facts and features to assist in selling our products effectively. This combination of thorough product education and compelling marketing materials aids retailers in effectively showcasing and selling our items in this category.
Key Products:
RIFT Kollektion:
Voltage:
Voltage Set 40_dark_01
Vario:
Vario Set 18_sand_03
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