Recco Snow Safety F/W 2026/27 Preview
Retail Buyers Guide: Snow Safety F/W 2026/27 Retail Buyer’s Guide
Brand: Recco
Interviewee: Julia Granhed, Head of Marketing
Which product do you expect to grow the most in your 2026/2027 collection?
We are happy to announce that the RECCO is expanding its collaborations with Mammut, SCOTT, H&M and more. Mammut started integrating reflectors for the first time last year in the Eiger Extreme collection. Next year, the Mammut Eiger Free collection will also be equipped.
What non-avalanche products stand out from your 2026/2027 collection?
RECCO continuously has a great focus on year round products, education and communication. As more and more products come to market outside of winter (hiking, biking, trail running), we see a bigger need to education and inform the end consumer year-round.
What are your marketing stories for your 2026/27 collection?
Eucation about the fact that RECCO technology is relevant year round. Lighter and more flexible reflectors that are possible to integrate into packable and lighter garments.
How are you helping retailers to sell this category?
E-learning and on site training with key accounts.
Key Products:
RECCO will continue to grow the RECCO SAR helicopter detector network, adding more countries and locations, to make people in the outdoors searchable to rescuers year-round. Latest additions to the list of countries are Nepal and New Zealand. We also continue our direct-to-consumer product category with a helmet reflector, a backpack reflector and a belt equipped with two reflectors.Those products should not replace the integrated reflectors within gear, however should provide an opportunity for people to become searchable. We are working with more and more brands on summer products, but this process takes time. That’s why we have these products available to give customers the chance to be searchable all year round in areas where we have a RECCO SAR helicopter detector in place.
Helmet:
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Belt:
recco_products_belt_105_front
Backpack:
recco_products_backpack_front
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