Phieres Snow Goggles F/W 2026/27 Preview

Retail Buyers Guide: Snow Goggles F/W 2025/26 Retail Buyer’s Guide
Brand: Phieres
Interviewee: Tom Rendl – Brandmanager

Which goggles sold best in the winter 2024/2025 and why?
Overall, the PH-12sixty has been our most popular goggle model over the past seasons. The edition in Black Leo Pink stood out in particular. Riders love its eye-catching, modern design and strong technical features. The PH-12sixty perfectly combines style and performance, making it a top choice on and off the slopes.

Which of your 2025/2026 goggles do you expect to perform best at retail and why?
We expect the PH-12sixty to perform very well again, as its magnetic lens change system remains a major selling point for these goggles. The clean look and excellent fit for both men and women are also big plus points. However, we are certain that the new PH-10eighty will impress as well. With its classic frame design and cylindrical lenses, it stands out for its lightweight construction, great fit and stylish look. In addition, the PH-10eighty offers an outstanding price-performance ratio. At just €99 you get top-of-the-line goggles with top-quality lenses from Zeiss and a super-trendy design.

Are there any observable trends in the practice of snowboarding that impact product demand and development?
Yes, definitely. Riders are increasingly looking for gear that is versatile and easy to use, with features that allow for quick adjustments on the mountain. There’s also a growing demand for products that perform well in all weather conditions and across different riding styles. Additionally, modern designs and aesthetics have become just as important as functionality, as riders want equipment that reflects their personal style.

What are the highlights in frame construction and materials of your 2026/27 collection?
All our goggle models feature lightweight, durable frames made from injection-molded bio-TPU, which is a sustainable material derived from castor beans that provides an eco-friendly alternative to traditional TR90 plastics. Each frame is designed for effortless lens exchange. Our magnetic quick-change system, secured by nine magnets, ensures both stability and convenience. In addition, the flexible bio-TPU used in all plug-in systems allows lenses to be swapped with ease. Models such as our PH-12sixty score points with their simple, streamlined frame shape, while the new PH-10eighty has a distinctly more masculine appearance with its visible frame.

What are the highlights in lens technology in your 2026/27 goggle collection?
Our eyeglass lens highlights are the variants featuring Zeiss Sonar technology. Sonar lenses use a precisely calibrated spectral curve that filters excess blue light while maintaining optimal light transmission. The result is enhanced contrast perception, clearer visibility of uneven terrain, more natural color reproduction, improved brightness and 100% UV protection.

What colours, prints or patterns are you featuring in your 2026/27 collection?
We offer a striking leopard print, all-over patterns in classic black and white variations and of course classic black. Separate lenses are available in different colors, allowing drivers to mix and match and create different looks.

Which goggles from your 2026/2027 collection do you expect the most growth from and why?
We expect the PH-12sixty to see the most growth, thanks to its user-friendly features and its versatility across all weather conditions. The PH-10eighty also has strong potential, particularly among the core scene, as it offers a more affordable option for riders who prefer a traditional lens-change system over magnets.

How are you implementing sustainability in your products and production processes?
All our frames are made from injection-molded bio-TPU, a material derived from castor beans and an excellent alternative to traditional TR90 plastics. Using the same material for nearly all our sports glasses allows us to minimize excess capacity thanks to our combined production method. The goggles feature lenses from Zeiss, a renowned European manufacturer increasingly focusing on environmentally friendly manufacturing processes. Our goal is not to offer the widest range, but rather products that the market demands. This approach helps to avoid unnecessary overproduction and only produce quantities that can be sold in increasingly challenging winters.

How are you helping retailers to sell this category?
We provide detailed product information, high-quality images and marketing materials that showcase key features and benefits. We also offer training on the selling points of our goggles, helping staff to educate customers and match them with the right products for their needs. Additionally, our diverse collection ensures there’s something for every type of rider, which helps drive sales across different customer segments.

Key Products:

PH-12sixty | Black Leo Gold S3:
Our leading model PH-12sixty in a trendy leopard print look, including Zeiss lenses for good and bad weather – €159.95. Replacement lenses are available in all color variations.

12sixty

PH-12sixty Singlepart | Black Pink:
The PH-12sixty in classic, subtle black with mirrored lenses from Zeiss – €109.95. Replacement lenses are available separately at any time.

12sixty Singlepar

PH-10eighty | Black JJ White S3:
The PH-10eighty impresses its classic 2.0 frame design and Zeiss mirrored lenses – €99.95.

10eighty