POC Snow Goggles F/W 2026/27 Preview
Retail Buyers Guide: Snow Goggles F/W 2026/27 Retail Buyer’s Guide
Brand: POC
Interviewee: Damian Phillips, Global Director of PR, Communication and Partnerships
What were your biggest sellers in 2024/25? Why?
Comfort, seamless fit and great lenses are always on top of needs, which is why the Nexal is a particular favourite, especially due to the extra check bone protection. As the well regarded Fovea goggles is as popular as ever, primatily due to its form and fit, coupled with a new mid size option.
What are the technical highlights of your 2025/26 collection?
The new Vitrea has become an important addition to our range. The Vitrea goggles feature a quick-change lens system that can be operated while wearing gloves and while the goggles are still on your face, allowing you to explore the mountains with the best possible vision in all conditions. Ideal for skiing and ski-mountaineering, the oversize goggle frame extends down over the cheeks for extra coverage and protection. Combined with a shallow-angle toric lens featuring Clarity™ by POC lens technology, the goggles ensure your all-round vision is always at its sharpest, particularly in your lower periphery.
What construction techniques and materials are you using in your 2025/26 goggle collection?
We are continuing to focus on the use of Bio grilamid and explore how we can continually push the innovation. Likewise the Vitrea uses advanced techniques to support quick lens changes without using magnets etc And we have introduced a number of mid sizes to work with several preferences and users, as well as adding to our junior models in POCito.
What colours and designs are you featuring in your 2025/26 collection? Any standout collaborations?
As usual we have some Some great collaborations this year, notably with Marco Odermatt and a new race collection for junior skiers, called ‘Blixten’. And we are introducing photochromic lenses which are particularly good for those who would like to use one lens across multiple weather types.
Key Products:
Fovea:
Fovea
Vitrea:
Vitrea
Nexal:
Nexal
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