Polartec®, has unveiled its new brand ethos, which will be integrated into all aspects of the brand’s communication. The positioning statement “Made To Go Beyond” represents an evolution of the brand and will form a base for Polartec’s future communications; resonating with changing consumer preferences and market trends.
Eric Yung, Polartec Managing Director, says: “Polartec has evolved, and by updating its ethos and aligning it with contemporary values, we will be better positioned to connect with customers who prioritize sustainability and innovation in their purchasing decisions. Made To Go Beyond perfectly reflects how Polartec questions the norm and is brave enough to create change. It shows character, resilience, and a drive to face challenges head on because we care”.
Polartec has a history rooted in innovation. From radically changing how we dress for the outdoors with the invention of synthetic fleece to creating new active insulation category with Alpha fabric. The first to make synthetic fleece from recycled content 30 years ago, Polartec constantly challenges the market with original product that delivers unique performances and benefits.
Alessandro Perseo, Polartec Marketing Director, and driver of the campaign said: “We’ve been working with UK-based Creative agency Mynt, to help shape the future of the brand learning form our past. This ethos reflects Polartec’s relentless innovation, dedication to solving problems and drive to provide sustainable solutions for today’s challenging environment”.
The “Made To Go Beyond” global campaign will be early October thru multiple channels and touchpoints. From a trade and consumer media campaign to digital initiatives and the launch of new Polartec brand video. Major activations are planned during trade show season leading up to ISPO Munich end of November” ,