Prowinter Bolzano Italy 11-13th January preview
Prowinter, the leading Ita.lian B2B event for the outdoor and winter sports industry, will celebrate its 25th edition with a renewed and increasingly international format
Following the success of the 2025 event, and in response to growing exhibitor demand, the show is expanding its exhibition space and strengthening its international profile. Exhibitor space reached 5,700 m2 last year,with over 4000 visitors attending last year. The main development this year will be the opening of the an additional hall for the Scandinavian Village, which will be situated next to the Italian Outdoor Village.
Another key trend for 2026 is the participation of numerous international brands exhibiting directly through their European headquarters, rather than via Italian distributors or resellers. Many brands have reinforced their presence with larger booths to accommodate European teams, evidence of Prowinter’s increasingly pan-european identity. The event is not only attracting Italian retailers but also for those from Germany, Austria, Scandinavia, the Benelux region and Eastern Europe. Snowboard brands include Nitro, Union and Capita and many accessories brands will be exhibiting.
Prowinter 2026 will host two significant meetings dedicated to sustainability in the winter sports supply chain: the Winter Sports Sustainability Network Meeting and the Ski Industry Climate Summit in collaboration with Protect Our Winters Europe. These events will bring together companies, experts and institutions to discuss strategies and best practices for the future of the industry. . The popular Prowinter Test Days, powered by ITASnow and organized by Pool Sci Italia, will also return on Monday 12 and Tuesday 13 January in Carezza. This remains one of the most eagerly awaited moments of the event, where over 250 professionals will have the opportunity to test the 2026/2027 season’s new products in advance. Rounding out the program is the Prowinter Party, open to all exhibitors and visitors. This will light up the first evening of the event with networking sessions designed to encourage exchange and inspiration between companies, professionals and industry media.
Bolzano is served by its own airport for Italian destinations. Milan’s Bergamo and Linate airports, which are 250 kms away, offer flights to destinations across Europe. Bolzano is 2.5 hours by train from Milan and is readily accessible by road, with visitors from Austrian and Germany, coming via the Brenner Pass. Tickets for the fair are now available online, so book your visit to Prowinter 2026.
PROWINTER.IT
