NSP Brand Preview

NSP SS19 SUP Preview

Retail Buyers Guide:  SUP SS19

Brand: NSP
Interviewee:  Caren Forbes – Marketing Manager

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How has the 2018 market been so far?
2018 overall has been quiet, however, we are seeing growth and unexpected sales in countries where SUP and Surf are just really starting to catch on particularly Surf.

PaddleExpo will be the place to be for 2019 pre-books: what are the highlights of your products and marketing for 2019?
For Paddle Expo, we will bring our entire fleet of boards (well at least one from each category). You can expect to see our popular Elements range, our new 2019 inflatables (including our new Quest Triple Chamber Adventure board), our award-winning and eco-friendly Cocomat sup, along with our very popular SLX DC Surf SUP.  Of course, we will present our key surfboards and the show wouldn’t be the same if we did not present our new 2019 Carolina Race board.


How do you separate your products from competitors’? (price-point, durability, performance…)
At NSP we strive to provide boards that everyone can surf or paddle. We build our product tough, durable and with all the best materials on the market. We are constantly listening to what consumers are interested in and we look for ways to give them boards they can grow with, without breaking their budgets.

Which SUP categories are performing well for you?
Our race line has been steadily growing each year and with winning team riders such as Titouan Puyo, Travis Grant, Marcus Hansen and Noelani Sach, our jobs get much easier to tell the story of our dugout boards. We also are finding the Elements Allrounder and Cruise lines are holding strong accounting for a good percentage pf our sales. With the booming rental market, these boards hold up under a lot of use and can easily last up to 2-3 years.

What new technologies are you implementing for 2019?
We introduced our new Protech Technology in our surf range. The Protech’s are the latest in our line of durable, high-performance custom laminated boards offered at the most attractive price. Filling the sweet spot between custom shaping and high-end manufactured boards. The Protech is affordable, durable and performs out of the box.

How much of your business is dedicated to race?
Every week you will see NSP race boards on the water competing all over the world. For having such a small Pro team, we are very proud of the work our riders put in each week. They are often found on the top of the podium and from this we see our race program build each year. Overall racing makes up about 10% of our sales, however with each win, each event, our race program is driving awareness of all our product lines, which are becoming more and more popular.



Do you offer foiling options?
We will offer foil boards in 2019 both in Surf and SUP. We have targeted the entry level SUP foiler with our first production board, as we feel the sport is in its infancy stages and we want those just getting into the sport, to have a great experience and feel comfortable with the board under their feet.  As we see how the market grows and how successful our riders become, we will then look to expand the range in 2020.

Brand Previews


Retail Buyer’s Guides

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Snowboard Boots FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20


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