Many Mornings__0001_MM_FluffyAlpaka_Regular

Many Mornings 2019 Socks Preview

Retail Buyers Guide:  Socks 2019

Brand: Many Mornings
Interviewee: Founder

Many Mornings__0003_MM_FiestaMexicana_Regular

What are your main price points for next season?
Regular socks 9,99 eur
Low socks 5,99 eur
Kids socks 5,99 eur

How are you segmenting your boardsports sock collection?
Lifestyle / casual

What general trends are you noticing?
We introduced to the market and focus solely on mismatched socks designs.

What is your collection theme and which stories are you telling to get customers stoked on socks with a boardsports flavour?
We don’t work with collections for seasons, we introduce 1-3 new designs every month.

Many Mornings__0002_MM_FluffyAlpaka_Regular_Packshot

What makes this product category important to your brand and what are your USPs?
Our unique proposition is mismatched socks, two different socks in a pair.

How are you helping retailers sell your socks and educate customers (POS displays, etc.)?
We support them with a product of great quality/durability, followed with photoshoots for each design and we also run SHARE A PAIR programme – to help those in need by donating 5% of income to charity initiatives.

Please name and describe your 3 highlight pieces and items that retailers should definitely order.

Fluffy Alpaca
Fiesta Mexicana
Retro Camera

Brand Previews


95 ISPO show

Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Men’s Streetwear SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20


ISSUE 106-1
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