WeSC SS20 Women's Streetwear Preview

WeSC SS20 Women’s Streetwear Preview

Retail Buyers Guide:  Women’s Streetwear SS20

Brand:  WeSC
Interviewee: Joseph Janus, CEO/Creative Director

WeSC SS20 Women's Streetwear Preview

MARKET

How is the European boardsports streetwear market right now?
With Streetwear being so important right now, boardsports needs to find a way to challenge themselves to compete in design and quality.

What are your main price points for next season?
We have elevated our whole line to move into the premium streetwear price points for next season.

Are you seeing any dominant overall trends, like work wear or wind gear for instance?
Yes, the trend that is taking over now is definitely wind gear.

MARKETING

What is your collection theme and which stories are you telling to get customers stoked on streetwear with a boardsports flavor?
90’s athletic.

What is the “must have” boardsports look (head-to-toe) for next season?
For next season, I think the must have looks are head-to-toe hook-ups.

STYLE/MATERIALS

How are fits evolving in tops, bottoms, outerwear?
Fits are evolving with more technical fabrics.

What are you doing with materials, colours and textures?
We are using a lot of colour blocking and bright saturated colours.

What are the trends in prints, graphic designs and patterns?
More spaced out graphics and patterns.

WeSC SS20 Women's Streetwear Preview

DENIM

Which trends do you see currently happening in the denim segment? (Seasonal colors, distressed jeans, washes, best sellers, etc)
We are seeing the trucker fit jacket with lots of focus on patchwork coming into trend.  Denim hook-ups have also had a resurgence.

What is your current denim collection’s theme and marketing story?
“Wasted Youth” is our theme.

Which technical and sustainable features are you adding to jeans (stretch, sustainable fabrics etc)?
Stretch.

Brand Previews

Previous image Next image

Advert

97 Oakley
97 Mizu flasks

Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Wakeboard Hardgoods SS21

Men’s Streetwear SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Backpacks SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Magazine

Lyndsay McLaren, photo by Rafal Wojnowski
Send this to a friend