Mindless Longboards SS20 Longboards

Mindless Longboards SS20 Longboards

Retail Buyers Guide:  Longboards SS20

Brand: Mindless Longboards
Interviewee: Andy King, Brand Manger

Mindless Longboards SS20 Longboards

What is your collection theme and which stories are important for SS2020?
We’re working hard to preview something big at ISPO – Something we feel the market is missing, at the mid to entry level. Wait and seeJ
We’re focusing on a street ‘skateable’ board range and making all our cruisers and minis better. Refreshing their popular designs whilst keeping them in the style they’re loved for.

What general trends are you noticing in terms of shapes and board sizes?
The most interest and best-selling board are still predominantly exotic wood veneers with a simple graphic to compliment. Let the wood speak for itself!

Mindless Longboards SS20 Longboards

What are your main materials for SS 2020? Any sustainable stories?
We’re working hard with our factories, pushing them to source alternatives to plastic where possible & making sure our wood comes from ethical and sustainable sources.

Which wheels, trucks and accessories do retailers need to keep on their radar next season?
Our Mindless Viper Wheels are from a new suppler and the urethane quality is next level, for the price and simple design, we’re really hyped on them.

What is your take on electric longboards/cruisers?
It’s something we’re working on in the background but until the UK law changes its something that will be a long-term project, however when the day comes we’re confident we can offer a board that longboarders will appreciate not just commuters.

Mindless Longboards SS20 Longboards

Please name and describe your 3 highlight pieces and items that retailers should definitely order.
Core freeride

With the lessons learnt from our extremely popular Makali series, combined with rider and market feedback. We’ve created our Core Freeride.

Simplifying and strengthening the proved shape and design of the DK setup. The Core Freeride offers unbelievable strength and quality at a price point that’s affordable for everyone.

The 9ply Canadian Maple construction has been built to last, weighing just 100g’s more than our previous Makali DK setup, it still flips with ease for a 38” deck. As with all Core boards, ‘Everything you need, nothing you don’t.’

Hamu II

The Hamu II is the same great dancing deck, that can be used for technical riding as well. It includes the same mellow camber, subtle rockers and a unique grip tape design as the previous model, starring a new, striking artwork.

48.5” length and stable undercarriage make it a smooth ride, and with an adjustable wheel-base, it covers many riding styles.

Lakota DT IV

The Lakota DT IV shows off its beautiful Zebra wood veneer complimented by a subtle mountain scene artwork.

Every board will be unique and truly beautiful, almost too good to ride.

Adjustable drop-through cutouts bring the board closer to earth enabling a super stable, confidence inspiring board. Equipped with our largest Haraka wheels, this board will get great top speed and fitted with Mindless Talisman V2 Trucks, the ride is incredibly stable.

Brand Previews


Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20


ISSUE 106-1
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