DB Longboards SS21 Longboards Preview

DB Longboards SS21 Longboards Preview

Retail Buyers Guide:  Longboards SS21
Brand:  DB Longboards
Interviewee: Timothy Mackey, Design Manager

What is the current state of the European longboard market, also compared to the US? 
I think both markets are coming off an incredible high and it is hard to tell how much longer it will continue.  It remains to be seen what the landscape looks like with respect to Covid-19 and lockdown restrictions when spring rolls around.

Has the current skateboard boom impacted your sales?
Yes, we have seen increased demand across the board. Sales dropped when lockdown first started, but quickly picked back up and exceeded expectations.

DB Longboards SS21 Longboards

Dagger Pina Colada

Are you feeling constraints in supply because of Covid?
Yes, we have seen lead times double but we are fortunate to produce our own products and keep things flowing.

How are you supporting retailers amid the coronavirus crisis?
We are making sure we still supply retailers with our limited stock and not shift completely to a direct to consumer model. It has been a challenge to evenly distribute products to all channels over the last few months, but we have done our best to support our smaller retailers, and we are planning to do even better in the remainder of 2020 as well as 2021. Multiple Pre-Book opportunities will allow all retail customers an equal chance to receive products from the full catalog.

What general trends are you noticing in terms of shapes and board sizes?
We are having great success with compact commuter boards, but classic shapes and sizes continue to please.

What are your main materials for 2021? Any sustainable stories?
Tried and true hard rock North American Maple is front and center this year.  All of our production scraps are recycled and turned back into new commodities.

Which wheels, trucks and accessories do retailers need to keep on their radar next season?
We are extending our Cloudride Cruiser line to include even more colors, expanding the possibilities for customization.

Please name and describe your 3 highlight pieces and items that retailers should definitely order.
Paradigm Blue and Gold – Graphic refresh of one of our top-performing items. A drop through drop deck great for beginners and suitable for serious freeride and downhill.

Crook – Versatile double kick with soft wheels.  Cruise to the corner store or skate park. This board is a great filmer board as well.

DB Longboards SS21 Longboards

Crook

Dagger Pina Colada- At 36” this board is a regular Goldilocks; not too big or small.  The drop-through mounting, rocker, and directional shape make it super comfortable. There’s a subtle kicktail for good measure.

Brand Previews

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Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Body Protection FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Magazine

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