Jucker Hawaii SS21 Longboard Preview

Jucker Hawaii SS21 Longboards Preview

Retail Buyers Guide:  Longboards SS21
Brand:  Jucker Hawaii
Interviewee: Mike Jucker, Co-Founder and Brand Manager

What is the current state of the European longboard market, also compared to the US?
Like everywhere else in the world the skateboard industry got overrun with demand due to Covid-19. We are in a similar situation to many other outdoor hard good manufacturers.

How are you supporting retailers amid the coronavirus crisis?
We are answering the phone and keeping them informed. We also have to let them know to pre-order in advance right now if they like to stay in the game in 2021.

What is your collection theme and which stories are important for 2021?
Never change a winning team! We are sticking with our authentic Hawaiian Surf Style. Waves and natural colors.

Jucker Hawaii SS21 Longboard

What general trends are you noticing in terms of shapes and board sizes?
I think we see more Skatesurfing – Mini Cruiser Type boards in demand. The cross over kind from Longboarding and Skateboarding.

What are your main materials for 2021? Any sustainable stories?
We stay with our bamboo constructions. Bamboo is a very sustainable commodity if you like to call it such.

Jucker Hawaii SS21 Longboard

Which wheels, trucks and accessories do retailers need to keep on their radar next season?
In my world 99% of the people by completes and these customers like soft cruiser wheels with a smooth touch on the concrete. But on the spare part end, our SUPER BALLS freeride wheels are also doing very well. They slide really well and live a massive thane line behind. 

Please name and describe your 3 highlight pieces and items that retailers should definitely order.
Retailers should have a look at our new Skatesurfer Mini Cruisers and our Classic all-time favorite Longboard the Makaha and the New Hoku. They sell like hotcakes but as I said due to covid our order times have increased dramatically and retailers need to pre-order ASAP.

Brand Previews

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Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Magazine

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