CHPO SUNGLASSES 2025 PREVIEW
Retail Buyers Guide: Sunglasses 2025 Retail Buyer’s Guide
Brand: CHPO
Interviewee: Nanny Bergstedt
How was the sunglasses market overall in 2024?
2024 was a strong year for us. We’re continuing to grow steadily across Europe, with standout performance in Portugal, Spain, Greece, and Germany. The demand for affordable, stylish, and conscious eyewear remains high, and we’re excited to keep that momentum going.
What new trends have you seen for sunglasses in board sports for 2025?
We’re seeing a rise in fast-looking, early-2000s-inspired frames, sleek silhouettes with a performance edge. At the same time, there’s a clear shift toward more playful and expressive designs that reflect people’s unique personalities. It’s about mixing nostalgia with freedom of style.
Which segment of your 2025 offering do you expect to sell best and why?
We’re betting on two key segments. First, the fast styles that nod to the early 2000s, especially paired with photochromic lenses, which are perfect for active lifestyles. Second, our everyday summer styles continue to do well. A big part of our range is available in streetwear stores and by the ocean, so these sunglasses fit right into that environment and lifestyle.
What new frame shapes and colours are in your 2025 offer?
We’re launching several new shapes, from fast stykes to soft, rounded rectangles with a retro twist. Colour-wise, we’re introducing fresh pastel tones, tinted transparents, and bold classics, made to stand out or blend in, depending on your mood.
Which lens technologies from your 2025 offer are most in demand?
Photochromic lenses are leading the way, they adapt to changing light conditions, making them perfect for board sports and everyday wear. They combine style, comfort, and function in one.
Have you introduced any new lens colours and tints in your 2025 offering?
Yes, we’ve added new tints, including bold orange lenses that bring both a unique look and great visibility. https://chpobrand.com/sunglasses/new-sunglasses
Cleo, Havana, Vinfred, and Bastian are complete new styles.
Any noteworthy sustainable practices in your production and shipping processes this year?
Sustainability is at the core of what we do. All our eyewear is made from recycled materials.
Key Products:
Kotti:
The expression “a slice of heaven” is often used to describe Kotti in central Kreuzberg. These sunglasses will take you there and beyond.
Kotti
Henrik Photochromic:
One pair for all conditions. Can’t decide if you need a clear or a dark lens? Then photochromic lenses are the answer for you! These lenses automatically adjust to changing light conditions, giving you sharp vision and full UV protection. In other words, perfect for hiking, biking, and snowboarding.
Henrik
Cleo:
For those summer days. No summer without shades, as simple as that. Cleo is the ones that just have it all. They’re versatile, comfortable, and built to handle whatever your summer throws at you.
Cleo
Brand Previews
