This years show marked its 50th edition and did not disappoint. Footfall was significantly greater than last year with the aisles noticeably busier as brands and buyers felt the positivity flowing over from the previous quarter’s strong sales. Exhibiting brand numbers were up 15%. “Surf Expo January reflected a market that is confident and ready to do business,” said Roy Turner, Show Director. “Buyers weren’t just browsing, they came with plans shaped by strong holiday performance and a clear vision for the year ahead.”
The expanded Shoreline Outdoor segment was equally as busy “The Shoreline Outdoor segment performed strongly, with buyers actively looking to expand and refine their assortments,” added Turner. “It’s a clear indicator that outdoor remains a resilient and evolving category at Surf Expo.”
Brands should put September 16-18, the next Surf Expos dates, in their calendar.
Below is Source’s photo review of the show.
1 Surf Expo Jan 2026 entrance3 Show Director Roy Turner12 Around the show14 Around the show15 Around the show22 Around the show20 Around the show22 Around the show7 Around the show5 Around the show4 Around the show2 In show speaker stage21 Shape Off Challenge15 Shaper at work15 The shaping bay15 Shaping booth22 Roy Turner announcing23 Shape Off challenge contestants10 Shape Off winner Matt Calani3 Around the show15 Around the show wave pool4 Fashion catwalk for swimwear brands4 The Neighborhood lounge.Abaco Polarised boothAbaco Polarised Crash BoatAbaco Polarised's Gregory SarkinAera's boothAera's fog free water goggleAera's Mark RozanskyAqua Marina Mike SchaeferArbor's john CrouchB Fresh boothB Fresh Gear Jake PaigeB Fresh Gear's 80:90's retro styleBallast's boothBallast's Brian KirkBing Surfboards boothBing Surfboards pin tail DerringerBlue Planet Eco Eyewear's booth.Blue Planet Eco Eyewear's Matt Lawenda.Blue Planet's polarised all wood origins sunglasses lineBN3TH boothBN3TH's Essential boxer brief with holiday printBrixton boothBrixton BoysCampa x Grateful Dead collabCartago's Flip flop moulded comfort sole Cobian boothCobian Footwear's Charley CobianCobian's flip slips Tsunami with drop down heelCova's boothCova's Kent StevensCova's Rugged shacketDark Seas Albright DWD stretchable layer pieceDark Seas boothDark Seas boothDark Seas Cameron HeardDark Seas's Lockhart light weight breathable flannel shirtDB Journeys boothDB Journeys Chris SearsDB's Surf Coffin Diggo boothDiggo's Noam Cohen and Ido Akalon. jpgDry Brew boothDry Brews chewable coffee hitDry Brews Keaton Hay.Ezerkiel boothEzikiel's Shaw Woods LS wovenFahlo boothFahlo now has soft toys as part of a range extensionFahlo's Dustin SmithFair Harbor's boothFair Harbor's Todd BernsteinFair Harbors Bungalow swim trunk with quick drying linerFCS's boothFCS's Eddie Doyle.FCS's Yago Dora signature finFirewire Surfboards Brett SavageFlojo's boothFlojo's Christian LassFlojo's Strata PU upper with memory foam and le top leather strapFlorences Jeff HurleyFlornce boothG Shocks boothG Shocks Modern Industrial series and Iconic Red seriesG Shocks Nicholas GirlandoGlobe boothGlobes new helmet brand YepaHari Mari boothHari Mari's floatable Dunes sunset shoeHari Mari's Lila StewartHowler Bros's boothHowler Bros's Lucas Ogden.Howler Cross Cut deluxe snap shirt with shoulder embroidery I-Sea boothI-SEA's Joey and Allison SantleyI-SEA's premium nylon polarised Kaya in rasberry IMG_1528Industrie Australia boothIndustrie Australia's Jordan LawsonIndustrie Australia's Jordan LawsonIndustrie Australia's linen blend Oakfield shirt Instincts boothInstincts Shaun Tomson and Todd Stanley.Instincts Tahoe long sleeve woven waffle shirtIpanema boothIpanema's Ross WeberJetty's boothJetty's Cory HigginsJunk Brands boothJunk Brands Luke Neja and Sara RuthJunk Brands performance hair bands are non slip and moisture wickingKahala boothKahala's Lei Aloha anniversary shirtKahi Tribe boothKahi Tribe Mustufa HarianawalaKahu's towel that converts into a ponchoKahu's towel that converts into a ponchoKatin's boothKatin's Jason Rodriguez.Life is Good colour block boxy T shirtLife is Good's boothLife is Good's Eric SuperLiss boothLISS single board rackLittle Box Guy boothLost boothLost's Sting 22 boardshortLost's Sting 22 boardshortLosts Eddie WierbackMaui and Sons Anthony Marques and James WolfeMaui and Sons boothMaui and Sons hooded shirt with ear bud fastners in the draw stringsMission Belt boothMission Belts Sam Castro and Arthur Zocoli.Mission rachet style BeltsMormaii's chest zip Flexer Pro winter wetsuitMorman boothNature Industries Aloewve boardshorts made with super flexy VeraflexNature Industries boothNature Industries Michael and Lisa BensusenNewave boothNewave's Hadrien Nuroy and Ewen MahevasNewaves splitable surfboardsNomadix's boothNomadix's Calvin Sanders.Nomadix's foldable chair with backpack handles for carryingNSP boothOakley boothOakley's John DuranOakley's Reserve technical drybag:backpack with roll topOlukai boothOlukai Hai water shoe with breathable meshOmbroz boothOmbroz sunnies without armsOmbroz's Nikolai Paloni.Plastic Fantastic's retro twin fins relaunched this yearPSD boothPSD crewPSD's Mingo with special holiday can packagingPura Vida boothPura Vida's Payton ClarkPura Vida's Wave Coin charm braceletsRainbow Sandals boothRainbow Sandals Sophie Lawhead.jpgReef's boothReef's light weight Shoreline Del MarReef's. Harry ChodorowRhythm womens boothRhythm's Kadie SparksRhythm's linen blend halter maxi dressRhythm's Marc YamaokaRicky Carroll Surf's boothRicky Carroll Surf's Dane CarrollRipton boothRipton's denim work pant in railroad printRipton's Wayne Routten and kate SantosRoark's Bless Up Trail shirtRock It Surf boothRock It Surf's Nicholas Nailor and Steve Pauls. jpgRoxy:Quiksilver boothRusty's Aaron GriffithsRusty's boothRusty's heavy weight cotton InfinitiSalty Crew's water resistant Fathom Tech FlannelSalty Crews boothSalty Crews boothSalty Crews Courtney KincaidSalty Crews Jack MorrisseySand Cloud boothSand Cloud Brian SandersSand Cloud light weight summer dressSanuk boothSanuk Bubble Cush with ETPU beadsSanuk's Katie Pruitt.Savage Surfboards boothSavage Surfboards Gary MabrySector ( boothSector 9 boothShark Guard uses magnets as a deterrentShore's boothShore's Iliana BriggsShore's Polly picnic dress made from eco varifiable cotton linenShwood: Campa boothShwood's Dan GencoSisstr boothSmith's Tyler HawesSmiths boothSmiths Strand with acetate frame and polarised lense Spy boothSPY's Cyrus Switch has 2 magnetic lensesSteko boothSteko's Kolohe StekoSTEKO's Spray Fest board shortSun Bum boothSun Bums Jamie ShohatSurf Dudes boothSurf Dudes Jordan Reardon.Surfer Dudes worlds first surfing boomerangSurfing Florids museum boothSurftech boothSurftech's Scott Metzner.jpSurftech's T Patterson epoxy Devil FishT & C boothThread's Melinda BunchUkulele's in the houseVissla's Blinker corduroy shirtVissla's boothVon Dutch boothVon Dutch's Tacarra MeauxVon Dutch's Vanimal in cheetar print velvet.and valourWave riding Vehicles boothWave riding Vehicles Jen EdixonWaveCraft boothWaveCraft's Vince BaumertXTRATUF's boothXTRATUF's Nate IlebodeYepa boothZap's booth
