Billabong Sunglasses 2026 Preview
Retail Buyers Guide: Sunglasses 2026 Retail Buyer’s Guide
Brand: Billabong
Interviewee: https://billabong.com
How was the sunglasses market overall in 2025?
NEW category opportunity for BILLABONG in 2026 Open new doors and expand Billabong head to toe look
What new trends have you seen for sunglasses in board sports for 2026?
Unisex collection with surf & lifestyle fashion direction. We use qualitative and sustainable materials with accessible price points.
Which segment of your 2026 offering do you expect to sell best and why?
Hand-made frames with bio acetate. Bio acetate, also referred to as cellulose acetate, is a remarkable alternative to traditional acetate frames. Unlike its petroleum-based counterpart, bio-acetate is derived from renewable resources such as cotton linters and woold pulp.
What are your marketing stories?
Inspired by Australian trends from timeless frames to Y2K heritage.
How are you supporting retailers to sell this category?
Stand and coutner displays available and clinics
Key Products:
LANK:
Handmade bio acetate frame CR39 lenses 4.5 base wrap coverage 100% U.V. sun protection Cat.3. 5 barrel hinges Organic cotton pouch 2 years warranty 59,95€
LANK
JESSO:
Handmade bio acetate frame CR39 lenses 4.5 base wrap coverage 100% U.V. sun protection Cat.3. 5 barrel hinges Organic cotton pouch 2 years warranty 59,95€
JESSO
FIZZ:
Rilsan® bio injected frame Polycarbonate lenses 8 base wrap coverage 100% U.V. sun protection Cat.3 Organic cotton pouch 2 years warranty 59,95€
FIZZ
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