Brand Profile: Double Deck Growing, Reaching More Riders and Expanding into New Markets.

It’s been an exciting year for Doubledeck. The brand continues to grow, reaching more riders and expanding into new markets. With fresh ideas and steady progress, the future looks bright. Founder Andreas Kramer takes us behind the scene.

How have the last 12 months been for the brand?
The past year has been incredibly exciting. Beyond our amazing booth at ISPO Munich from which we received fantastic feedback and made valuable new connection, our appearance on the German TV show Die Höhle der Löwen gave Doubledeck a huge boost in visibility and helped us reach new audiences. But most importantly, our focus remained on refining our boards. We’ve been testing, tweaking, and listening closely to riders to make sure every model represents the next step in snowboard performance and innovation.

Your sales are growing significantly. Why do you think this is?
Hard work pays off. We’ve put in countless hours expanding our network, building partnerships, and supporting our retailers. The result is a passionate community of shops and riders who believe in Doubledeck and bring our boards to slopes around the world. Beyond that, riders can sense authenticity. When a product is made with real passion and precision, it shows—and that’s exactly what defines every Doubledeck board.

We hear rumours of a Terje pro model—any confirmation of this?
Terje has been part of the Doubledeck story from day one. He was involved in developing our first boards, and his input has helped shape the way Doubledeck rides today. So far, he’s preferred to stay behind the scenes but this will change soon. As a Terje pro model is concerned: We have huge respect for what Terje represents in snowboarding, and his DNA is already woven into our journey. Thus we have decided together with him to build a board that is specially made for him…stay tuned – release will be announced soon…

How is the global expansion of the brand progressing?
It’s going really well. At ISPO we connected with international distributors who share our excitement for what Doubledeck brings to the market. Our Kickstarter campaign also gave us a truly global stage, reaching riders in regions where we’d never been before. Today, Doubledeck boards are being tested, sold, and loved in an ever-growing number of countries, and the feedback has been overwhelmingly positive. It’s a great motivation to keep pushing forward.

What types of promotional campaigns have been most successful for Doubledeck
A combination of everything works best—steady buzz through PR, events, social media, and word-of-mouth. But if one stands out, it’s our Evolution Tour. We spent months on the road meeting riders, letting them experience our boards first-hand. That direct contact was invaluable. It spread the word organically and gave us tons of real feedback from the slopes, which we’ve already integrated into developing our next generation of boards.

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How does this year’s range differ from last year’s?
We’ve added two new models—the Turning D and the Rocking D—each designed for different riders and styles. The Turning D is all about flow and playfulness in any terrain. With its hybrid profile, soft flex, and balanced shape, it delivers smooth turns and easy control, making it ideal for powder days and all-mountain adventures. Thanks to its equal nose and tail, radial sidecut, and strong float, it’s perfect for beginners and advanced riders alike who love a lively, forgiving feel. The Rocking D, meanwhile, is built for freestylers who crave pop, control, and creativity. It shines in the park, pipe, and on rails. Nose and tail are ideal for buttering and pressing, and its shorter Bow, the most compact of any Doubledeck, makes it agile and explosively responsive. It demands more input but rewards riders with precision and power. Together, these boards capture the full Doubledeck experience—accessibility and flow on one side, energy and performance on the other.

What types of retailers is Doubledeck most popular with?
Doubledeck resonates especially with premium retailers focused on innovation and performance. Many of our strongest partners are specialty snowboard shops that love to educate their customers and bring something new to their shelves. We’re also seeing growing interest from larger outdoor retailers who recognize that our boards attract a wide range of riders—from curious newcomers to seasoned pros.

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How do you plan to evolve the brand over the next three years?
Our mission is to keep redefining what’s possible in snowboarding. Over the next years, we’ll expand our product range, strengthen our international presence, and nurture our community through events and collaborations. Innovation will remain at the heart of everything—whether it’s new constructions, sustainable materials, or creative riding experiences. At the same time, we’ll continue building Doubledeck as a lifestyle brand that stands for creativity, freedom, and fun, on and off the mountain. Our goal is simple: to inspire more people to ride differently and enjoy the mountains in a whole new way.

Website: www.doubledecksnowboards.com