What big developments, changes, challenges, and/or opportunities are you seeing and how is your brand navigating them?
Since COVID19 pandemic ends, people are start going out and travel around, so the market got busy. The big challenge is re-Blanding, we changed our logo and trying to more focus on promotion and marketing.
What developments are you seeing with regards to product pricing?
The price increase is unstoppable relates to global economy. It really relates to material cost increase. For now, we do not have any examples to explain but start using eco-friendly materials since 21/22 such as recycle plastics to put value on our products.
Is e-commerce sales still strong since most brands have been put a lot of effort in physical retail?
Yes, e-commerce sales still strong in Japan and getting stronger.
After last winter and the lack of snow in Europe, what’s your overall sales and production/inventory strategy for 24/25?
Sales will be stay close to this year.
Production will be also same as this year.
Inventory will be also similar as this year.
Are you introducing any new innovations in buckles, straps, highbacks, bases baseplates, heelcups, etc.?XV: New baseplate
SR: New baseplate
SR: Carbon baseplate version
DS: Little softer flex baseplate
EM: Solid highback
Are you using any new materials in your bindings for 24/25?
Anything new concerning sustainability and related product or construction you would like to highlight? SR:
Using recycle plastic
Any quick entry bindings in your collection for 24/25?
DS Step On
Any new design or pattern approaches in your 24/25 gear? Any collabs on the line?
DS: Hisham, DS: David Aron, XF: Hisham
Are you planning to focus on a special product range or type of customers?
We are not focusing on any specific product range but focusing on all ranges. We make bindings to fit everyone, so all range is our target.
What are your top product marketing stories for next season?
FLUX have been providing the very best snowboard bindings for Japanese feet since 1992. We changed our logo in 23/24 season and 24/25 season is the key year to settle in new logo in the market. FLUX will return to the origin of manufacturing and propose and pursue the fun of snowboarding.
XF: The baseplate and footbed have been updated and has better cushioning.
DS: The stiffness of the baseplate in 24/25 has 2 types (normal and soft).
SR: Good powder tool but also good for curving since we develop carbon baseplate version.