How would you describe the current state of the snowboard market? What big developments, changes, challenges, and/or opportunities are you seeing and how is your brand navigating them?
See snb questionnaire. I will add that alongside with eco design, the chemical industry is bringing a new generation of bio-renewable fibres and resins that will help transition towards more environmentally conscious products.
Following overall price increase, any positive developments with regards to manufacturing, sourcing, or logistics and the changes you’ve made? Are there any examples you can share of how your business pivoted effectively? What developments are you seeing with regards to product pricing?
See snb questionnaire. I will add that our new Resource Planning (ERP) and Product Lifecycle Mgmt (PLM) softwares are also key to superior development and supply chain management.
Anything new concerning sustainability and related product or construction you would like to highlight?
42% of our bindings integrate 30% of recycled Nylon® and have no varnish coating. All boxes are made with recycled cardboards that can be recycled again. They use single color water-based inks.
Any quick entry bindings in your collection for 24/25?
We do offer a back entry splitboard bindings model that takes the strap-in/strap-out manipulation away from the user but consider quick entry bindings as a functional alternative. They were brought to market 26 years ago, disappeared after 7 years, came back 6 years ago and the recent race for touring equipment is giving them another good reason to continue.
Are you planning to focus on a special product range or type of customers?
Our bindings start at 135 euros MSRP for junior models and go up to 865 euros MSRP for splitboard bindings but our biggest demand is that 180 to 220 euros MSRP price range where we offer custom fit and superior ride-ability.
What are your top product marketing stories for next season?We’ll let the ride do the talking and have Xavier De Le Rue, 3 times FWT champ, ride his new signature series while Marion Haerty, 4 times FWT champ and 2nd at last year’s NST, will be rocking the new Diva bindings.
Powerful, yet nimble like its namesake, the Cobra freestyle binding features Elasti-Back technology, allowing wider freestyle stances, enhanced butter-ability and better shock absorption. A 2.5-degree inward cant relieves the stress of wider stances and provides enhanced nose and tail pressure for improved leverage and pop with some serious freestyle bite.
Designed for all-mountain freestyle performance. Endorsed by four-time Freeride World Tour winner Marion Haerty, the Diva bindings features our women’s-specific 4mm Hi-Heel lift for a natural, powerful stance with increased comfort and control. The 2.5-degree inward cant relieves the stress of wider stances for enhanced leverage and pop, while Elasti-Backs lend a smooth flex and a forgiving feel.
A collaborative project between Rossignol’ snowboard bureau, Austria’s based snb bindings company SP and Salt Lake City’s Voilé, the Escaper Splitboard Multientry bindings feature aluminum baseplates for lightness and durability, canted EVA footbeds that will provide comfort and stress relief, and offer dual entry capacity through easy in-easy out speed entry Highbacks or via the straps.