Lightning-bolt

Lightning Bolt Boardshorts SS19 Preview

Retail Buyers Guide:  Boardshorts SS19

Brand: Lightning Bolt

How is your boardshorts’ segment doing and how will it be spread next season?
The new SS19 Collection finds its inspiration in the Hawaiian golden days, through SoCal endless laid-back appeal to urban NYC surf lifestyle. We worked to create something unique, new and honest, combining original designs and our authentic DNA, while always keeping in mind the need for comfort, functionality and fashionable.

The motto is: Be authentic.

Which direction is this product category taking?
The main product categories are: our fundamental colorful boardshorts, corduroy walk shorts, a wide range of comfortable and functional fleeces (crews, zip hoodies, hoodies sweatpants, jackets), cool and tasteful graphic tees grounded on the brand’s strong iconic imagery , a new range of caps in new retro prints, embroideries and colourways and a super-creative assortment of shirts and camp shirts based on a reinterpretation of the retro tropical Lightning Bolt archives.

Which are the main trends for next summer 2019?
Colours are energetic and unambiguous. Silhouettes are simple, sporty and soft tailored for a contemporary context of wellness, emphasized by a palette of primary colours.

In a playful and nostalgic mix of old and new, classic sports pieces are reworked with geometric angles and athletic stripes.

The unpretentious look and clean-cut with designs underpinned by a traditional athletic aesthetic, with subtle details, translates a contemporary take on the American lifestyle vibe.

Any new fabric features and technical innovations?
Lightning Bolt keeps the ideal short for summer: a hybrid between a swim trunk and a traditional short. A style using fabrics appropriate for the water but features design cues lifted from traditional shorts like fly-front zippers, button or snap closures and side pockets. Embark on our summer trip!

Brand Previews

Advert

92 Surf Expo Tradeshow

Retail Buyer’s Guides

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Snowboard Boots FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Magazine

ENGLISH_102-cover
Send this to a friend