Retail Buyers Guide: Boardshorts SS19
Brand: Body Glove
How is your boardshorts’ segment doing and how will it be spread next season?
SP19 will be our first season in Europe.
Which direction is this product category taking?
Performance fabrics and finishes are prevalently continuing the brand’s reputation for functionality while visuals consist of all-over photoprints and abstract camo’s as well as understated solid colours with minimal branding
Which are the main trends for next summer 2019?
For Spring/Summer 2019 we have a considerable offering in our boardshorts line referencing the brand’s 65-year watersports history.
What colours/patterns will be next season’s hits?
A colour palette with hints of neon pink, lime and bright royal gives the collection a distinctly 80’s throwback vibe while sitting alongside styles with a subtler palette of washed olive, pastel lemon and rose for a more laid-back look.
Price points: what are your main categories and what is the upper limit in this product category right now?
The collection is structured to range from price point options like our classic retro-inspired volleys through to a quick-dry, 4-way stretch laser cut boardie at the top end.