Starboard SS19 SUP Preview

Retail Buyers Guide:  SUP SS19

Interviewee: Florian Brunner / CEO, APM Marketing GmbH, Starboard Germany


How has the 2018 market been so far?
The SUP market grew again in 2018, with the most growth in the mid to low price segment. Even discount- and hardware-store-chains offered cheap SUP sets. Despite these cheap offers, mid to high-end products have been perceived well, too.

PaddleExpo will be the place to be for 2019 pre-books: what are the highlights of your products and marketing for 2019?
Starboard clearly will follow the current position as the market leader in innovation and quality, thus offer new technologies for both inflatable and composite boards. The Deluxe drop-stitch is a fusion drop-stitch, which became stronger, stiffer and more durable as before. For 2019 not only deck and bottom are made infusion technology, but also the rails are welded on all inflatables. All Composite boards are produced with bio-resin and offer a wide range of sustainable technologies, like Flax-Balsa.

How do you separate your products from competitors’? (price-point, durability, performance…)
As a premium brand, we see our responsibility to care of our planet, thus our co-workers, eco-teams and eco partners helped us develop a series of programs to become carbon net positive. Then we worked on making up for past emissions and also further plan on becoming 10x net positive.  Reducing our carbon and plastic footprint for a healthier planet starts with the products we make. Eco-innovations emerge from scrutinising all our products, materials, accessories, inserts and packaging in search of high performance with lower impact on the environment.

Which SUP categories are performing well for you?
Of course, the majority of boards sold are inflatable boards. Nevertheless, we continue to develop composite boards to achieve the best level of performance, thus are able to provide the more sophisticated rider with the best equipment available.

What new technologies are you implementing for 2019?
Now the new 2019 Blue Carbon boards have achieved a level of performance and sustainability un-preceded in our industry. It’s the first ever Gold level ECO SUP board and our World Champions swear by them with their class act performance. The only black carbon remaining is a UD 80 strip in the rail area with the highest overall total failure potential, continuing our Zero breakage voyage by utilising other better-suited materials where basic impact resistance is vital. Glue is never forever. Starboard’s new welding technique turns two into one– using heat to bond two separate pieces of PVC into a single solid unit. Heat-welded PVC creates a mechanical bond that’s stronger, lasts longer – and is better for the environment.


How much of your business is dedicated to race?
Starboard won the SUP Racer constructors world title many years in a row, by offering three different types of Race boards. With Sprint,  Allstar and ACE we cover the whole range from flat-water to open ocean conditions. Various sizes and length accommodate all rider weights and sizes as well as all race formats.

Do you offer foiling options?
With a full range of foils for SUP, Surf, Windsurf and Kite, Starboard continues to prove leadership in this new category as well. With the Hypernuts 4in1, you can go SUPing and Windsurfing, as well as putting a foil in and start to fly.

Brand Previews


93 Starboard sup

Retail Buyer’s Guides

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Snowboard Boots FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20


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