MEN'S-[AK]-GORE-TEX-CYCLIC-JACKET

Burton FW19/20 Men’s Outerwear Preview

Retail Buyers Guide:  Men’s Outerwear FW19/20

Brand: Burton

MEN'S-GORE-TEX-DOPPLER-JACKET

KEY PRODUCT FOCUS:
What are the three most important products in next year’s range? Why? Please tell us about them.
New AK Swash & Cyclic – the 2 top items in a complete revamped AK line focusing on premium tech, materials and durability.

New Doppler Gore – new entry price point within the Burton Gore offering with a fresh, modern and young silhouette.

New Covert Jacket – we updated our most successful men’s jacket and added a slim option in addition to the existing regular fit.

Are your price points going up or down? Where does this pressure come from
Stable price structure, some increases based on product updates (p.e. AK)
Driven by Sustainability and Durability investments

What new fits/silhouettes are coming next year?
More slim fit in mens, more extended sizes, unisex focus (p.e. Analog).

MEN'S-[AK]-GORE-TEX-CYCLIC-JACKET

What’s new in colours/prints?
More vibrant, bold, adernalized and saturated. Prints are global, clean compelling.

Any has-been trends that your brand is moving away from?
Less heritage influenced creative direction p.e. in terms of colours and fabrics (textured, heavyweight materials)

BASE LAYER FOCUS: Do you do baselayers? What’s happening here, what’s your base layer strategy next year? Please let us know your tech innovations, materials, colours and price points.
Updated materials, bluesign increase, new lifestyle silhouettes (p.e. Rugby Shirt).

Brand Previews

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Retail Buyer’s Guides

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Longboards SS19

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