DC Men’s Outerwear FW19/20 Preview

Retail Buyers Guide:  Men’s Outerwear FW19/20

Brand: DC



What’s the overall theme behind next year’s outerwear?
Integrating Design, Utility and Tech, DC’s winter Collection presents a progressive approach on modern outerwear. Merging classic outdoor and military influences with a contemporary retro athletic streetwear style, DC’s got you outfitted for all your needs on and off the hill.

From which big trends do you take your inspiration? And which other brands, designers, artists or influencers do you follow who shape the style of your brand?
Streetwear and our surroundings. Either we tap into our brand heritage which derives from skate & street culture and/or integrate the riders ideas and style to give the product more authenticity and meaning.


What are the three most important products in next year’s range? Why? Please tell us about them.
Everything is important because it’s all “purpose built”. The most important being our Stormproof Collection featuring Sympatex® technology and our Transistors collection, a range of highly functional and versatile gear made for life on the road and packable by design. Third would be the integration of these 2 main focuses extending into all genders and demographics.



What percentage of your outerwear is sold online vs instore, both by yourselves and your retailers? What’s the best way to connect with customers who buy via these different channels?
Wholesale still dominates but we see a movement shift into greater online sales year over year. DC does such a great job with our consumer engagement and we continue to drive the consumer online.

Are your price points going up or down? Where does this pressure come from?
Customers are educated these days and they do their homework.  We find the average consumer willing to spend more for highly functional, technical quality product.

What new fits/silhouettes are coming next year? Expansion of Drop Crotch fits

What’s new in colours/prints?
In the past normally earth tones/neutrals have dominated, however, we see a convergence to more brights and unexpected combos of neutral and brights – attributed to the retro athletic trends going on. Prints seem less important and tend to be more abstract than geometrical.



Here’s the place to talk about fabrics, features and technical innovations.
Here we’re principally interested in *NEW* technical stories that you haven’t offered to retailers previously. We are offering more stretch in our fabrications overall as the functionality is a key attribute. The Transitors Collection features our new pacakable by design innovations. We have a new progressive elemental hood cinch system, mesh window pockets, reflective taping details to name a few.  We always strive to bring newness in fabrics, featurs, aesthtics and performance!

Any has-been trends that your brand is moving away from?
No, we are progressive and bring something new to the table each season while staying true to our brand heritage.

What are your top marketing stories for next season? This will help us to put some focus in the right place.
Stormproof Collection featuring Sympatex® 45K and 30K waterproofing technologies.  Transistors Collection, a range of highly functional and versatile gear made for life on the road and packable by design.

Brand Previews


Retail Buyer’s Guides

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Longboards SS19


Send this to a friend