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Mons Royale Men’s Base Layer FW19/20 Preview

Retail Buyers Guide:  Men’s Outerwear FW19/20

Brand: Mons Royale

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What’s the overall theme behind next year’s outerwear?

  • Lightweight merino performance
  • Sustainable production and materials
  • Uncompromised style

From which big trends do you take your inspiration? And which other brands, designers, artists or influencers do you follow who shape the style of your brand?
Inspiration is coming from our three hubs: from our homes in Wanaka New Zealand, from Innsbruck Austria and Whistler Canada. We design clothes for a mountain life and this is where we get our inspiration from. Fans and athletes are therefore a core inspiration as well.

KEY PRODUCT FOCUS

What are the three most important products in next year’s range? Why? Please tell us about them.
3 different weights in our base layer:
Alta Tech: The Alta Tech is designed for mountain adventures packed with technical features such as rolled shoulder seams for a maximum backpack comfort and thumb loops to keep your sleeves under control. It delivers a very clean and sophisticated look.

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Yotei: The Yotei features maximum merino performance coupled with a relaxed fit. On or off the mountain the Yotei is stylish and functional and a core Mons signature piece

Olympus 3.0: Olympus 3.0: with 250gsm our warmest base layer designed for big days in big mountains where temperatures do their best to cut your day short

Mid Layer:
TraverseWith 200GSM unbrushed merino terry the Traverse Midi is our lightest and most advanced mid layer. It offers warmth and comfort but without the bulk.
Decade: Work hard play hard, the Decade is a hardwearing polyester shell lining with a soft breathable merino fleece that is warm, dry and comfortable with brushed interior

Arete, our new Insulation mid layer: The Arete is our 80gsm merino insulation mid layer that is super lightweight. It shifts moisture away from your body and keeps you warm even when wet.

What percentage of your base layer is sold online vs instore, both by yourselves and your retailers? What’s the best way to connect with customers who buy via these different channels?

  • Through our retail partners
  • Our E-Com platform

Are your price points going up or down? Where does this pressure come from
Our price points are fairly stable

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What new fits/silhouettes are coming next year?
Standard & slim

What’s new in colours/prints?
Striking colour stories and print patterns throughout our high performance layering systems. Mixing full fabric prints and carefully curated clashes bring a clear distinction to the range -> the power of pop!

Here’s the place to talk about fabrics, features and technical innovations. Here we’re principally interested in *NEW* technical stories that you haven’t offered to retailers previously.

Any has-been trends that your brand is moving away from?
We stick to our roots and continue to develop our ranges

What are your top marketing stories for next season?
This will help us to put some focus in the right place.
Our values: technical performance, sustainability and uncompromised style

ZQ – certificated Merino wool: World’s best wool quality
Athlete empowerment: New to the Mons fam: Gigi Rüf

Brand Previews

Advert

95 ISPO show

Retail Buyer’s Guides

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Longboards SS19

Magazine

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