Maui and Sons SS20 Boardshorts Preview

Maui and Sons SS20 Boardshorts Preview

Retail Buyers Guide:  Boardshorts SS20

Brand: Maui and Sons 
Interviewee: Lacey Corkery, Global Chief of Design

Maui and Sons SS20 Boardshorts Preview

Saleswise, how is the boardshort category doing compared to the rest of surf apparel?
For Maui and Sons it is a top product as it is one of our main product focuses. Although the mainstream market is asking for other cuts in swim shorts, we maintain a strong line in technical 4way stretch boardshorts and have invested in updating and innovating our products.

Which are the main trends for summer 2020? (influences/silhouettes/sizing…)
Influences – the 90’s and some original heritage artwork.

Silhouettes – scallop edge details and colour block items.

Sizing – athletic fit, length – 17’ outseam.

Prints – 90’s colour-blocking mixed with bold, colourful prints.

Add-ons – Multiple sown patches enhancing the product.

Maui and Sons SS20 Boardshorts Preview

How did you build your boardshort range (pricepoints, tech, style)?
The boardshort range has been elevated to include eco-friendly and technical features such as recyclable stretch fabric and welded seams and pocket taping. We have two dedicated capsules and one main line. Sustainable – Reversible – Classic. All these ranges have 3 product divisions: boardshorts, pool shorts and volley shorts.

What colours/patterns will be next season’s hits?
Our product is very specific to our brand and our prints and strong colors are what differentiate us from the crowd. Our shark prints and camo sharks are a highlight for Spring 2020 and focus colours are Capri blue, neon pink and Cantaloupe.

Any new fabric features and technical innovations worth mentioning?

  • Fabric is recyclable from plastic bottles
  • Welded seams and welded pockets
  • “Magic Print” engineering
  • We are also launching a reversible boardshort. It allows you to go on a trip with one item that you can use as if you have two different shorts

How much of your line is eco-friendly and how are you doing so?
90% of our mainline range is eco-friendly. Our fabric has changed to 100% recyclable from plastic bottles.

Maui and Sons SS20 Boardshorts Preview

Bonus question : Are beachshorts part of the core surfers’ wardrobe now? Or still considered as a “kook attribute”? 
Pool shorts are here to stay, they are growing in distribution and have a bigger demand than the traditional boardshorts. They are not technical and used mainly for the looks.

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Boardshorts SS21

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Backpacks SS21

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Swimwear SS21

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Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Magazine

ISSUE 106-1
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