Volcom FW20/21 Men's Outerwear Preview

Volcom FW20/21 Men’s Outerwear Preview

Retail Buyers Guide:  Men’s Outerwear FW20/21

Brand: Volcom
Interviewee: Jan Prokes, EU Snow Category Manager

Volcom FW20/21 Men's Outerwear Preview

What’s the overall theme behind next year’s outerwear? From which big trends do you take your inspiration?
This season marks the 20th annviversary of Volcom Outerwear, and we’re celebrating alright. Our innovative proprietary technologies, partnerships and Team Rider signature collections. Volcom proudly brings you this visual timeline of key Outerwear highlights through Volcom Veeco Film Library

What new fits / silhouettes are coming next year? What pant and jacket styles are most important in your range?
See attached Fit Guides

What’s new in colours / prints?
We have the Magma Smoke print in our newxw 3-in-1 3L Gore jacket, the Brighton Pullover Marcus Kleveland colorway and the whole new Arthur Longo signature collection

Volcom FW20/21 Men's Outerwear Preview

Any *NEW* technical stories concering fabrics and materials?
3-in-1 Jackets with 3 way stretch and our No-Hood Unisex jackets which pays tribute to the X-Wing jacket from the very first Volcom outerwear line

What are the three most important products in next year’s range? Why? Please tell us about them.
As always our Volcom proprietary technologies ZIP- TECH, FACE-TECH and TDC (Thermal Defense is the best Offense)

What are your top marketing stories for next season? This will help us to put some focus in the right place.
20 years of Volcom Outerwear, our LadyGap/Mangap Ziptech Videos, our TGR partnership on their movie Roadless-starring Bryan Iguchi and our very own Volcom Segment in the new Nitro movie OFFLINE

Volcom FW20/21 Men's Outerwear Preview

BASE LAYER FOCUS: Do you do baselayers? What’s happening here, what’s your base layer strategy next year? Please let us know your tech innovations, materials, colours and pricepoints.
Our pricing stays as competitive as ever, offering both 2L and 3L Gore jackets and BIBS at prices as good as anyone’s in this category

Brand Previews

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Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Body Protection FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Snowboard Boots FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Magazine

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