Soöruz Impact Vests 2021 Preview

SOÖRUZ Impact Vests 2021 Preview

Retail Buyers Guide:  Impact Vests 2021 Retail Buyer’s Guide
Brand:  Soöruz
Interviewee: Yann DALIBOT

Markets

How has Covid impacted the wakeboard business? Are your designing crash jackets for a wake market segment, eg boat / wake park / surf / skate? Or is the same design being sold over the whole market? Which market is giving you the most growth? Which market is giving you the most direction in terms of the design and look of your crash jackets?
For 2021, we have mainly worked with our top rider Jules Charraud to develop his new pro model and improve our other ranges. In addition to all the sports related to wakeboarding, the rise of wingfoiling has motivated us to develop the new FIFTY jacket.

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A lightweight, high performance and versatile jacket, with a 50N buyoancy, on which you can tie a leash directly in the back of the vest.

Watervest

Watervest

Style / Look

What style is your brand aiming for, what is the process of determining what your crash jackets look like?
We are riders driven, then we make the models match the look of our wetsuits and boardshorts.

Wakevest Charraud

Wakevest Charraud

Fit / Feel / Protection

What trends are you seeing in terms of fit, feel and protection in your crash jackets. What do you think your customers want and what has worked well for you in terms or fit, feel, protection. For example do end users want a thicker more protected crash jacket at a wake park (as they fall onto solid features at 20mph) or do people want as flexible as possible?
We decided to offer several ranges in order to best meet our customers’ needs. The Charraud pro model jacket is the thinnest, lightest and most supple in our range. The GROUND model sits as our mid-range and is our best seller. The FIFTY model is 50N certified, whereas the DELUX is very thick so you can send new tricks safely.

Wakeves Ground

Wakevest Ground

Brand Previews

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106 SOORUZ IMPACT VEST

Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Magazine

ISSUE 106-1
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