Forvert S/S 2022 Lifestyle Backpacks Preview
Retail Buyers Guide: Lifestyle Backpacks S/S 2022 Retail Buyer’s Guide
How are you segmenting your SS22 lifestyle backpack collection and what are the price points?
Forvert Bags, for example, Louis 59,95 Euro / Tarp Lorenz 79,95 Euro
What were your best sellers in SS21?
Forvert Louis and Forvert Tarp Lorenz
Where do you expect the biggest growth in SS22?
We hope after Covid-19, people will love to move again and need a new bag. Also, they will love to buy their bags in a local shop.
Has the pandemic travel and commuting restrictions affected your sales?
Starting 2021 the sales went dramatic down since people were not able to travel and all of our offline stores had to shut down.
What are the most important features in your SS22 lifestyle backpack collection?
Many details, extra pockets, board catcher, extra laptop case
What colours and prints are you featuring in your SS22 collection?
We did bring some camouflage prints in the new collection
How will you be supporting retailers with the SS22 sales?
We will have more products on stock, so retails don’t need so much stock on their own.
FORVERT TARP LORENZ