Bone Snowboard Bindings F/W 2026/27 Preview

Retail Buyers Guide: Snowboard Bindings F/W 2026/27 Retail Buyer’s Guide
Brand: Bone
Interviewee: Tim Jacobi, Boner

How would you describe the 2024/25 snowboard binding season in terms of market performance and consumer demand?
We had good interest in our product. We introduced our Bone Bindings late last season, and are growing the demand. People are still getting used to the new binding concept, but their eyes get big when they understand the tweaks.

What current trends are shaping the snowboard binding market (pricing, consumer preferences, retail shifts, rider demographics)?
We are trying to start a trend of using a binding just for having fun and not taking the sport too seriously.

From changing consumer behavior to tariffs and supply chain stress, what’s been the biggest challenge for your brand recently?
We are facing three big challenges, “gate keeping” for having the industry being willing to try our new things, tariffs, and communication of how well the bindings work and all the cool things you can do with them.

BRAND FOCUS

What is your brand’s core mission or philosophy, and how does it influence the way you design and position your bindings?
Bone Binding gives a new flexibility lets riders more freely express their creativity on the snow and in the air. The distinctive feature is a new tilting degree of freedom that lets your legs pivot with respect to the board. It turns about an axis pointed along the foot at ankle height. This lets you be way more flexible without sacrificing control. The binding explodes the possibilities for the body positions you can get to on a snowboard. Bone Binding is about doing something new and different while feeling fantastic. It is about unlocking creativity. We are still figuring out how to position it, but we are homing in on freestyle and just having fun.

How has your brand evolved in the snowboard binding market over the past few years?
Although we’ve been product testing for years, we first introduced the binding Spring of ’25. Now we are adjusting based on feedback. As a small company, we are able respond quickly and adjust the bindings.

Who is your target rider for the 26/27 season, and how has that profile changed in recent seasons?
Now, we are focusing on freestyle tricks and just playing in not a serious way. We were more all mountain focused before, but there are not huge advantages for carving. In the air instead, you can really do new things nobody’s seen before. The tricks look great and feel great.

Which product ranges or binding styles do you anticipate driving the most growth in 26/27?
We are focusing on our Dawg Bones binding. We are also playing with some new styles of boards that only make sense with these bindings.

BINDING SPECIFIC

What new technical innovations are you introducing for 26/27 (buckles, straps, highbacks, baseplates, heel cups, etc.)?
We are adjusting our Dawg Bones base model to make them lower, lighter, more adjustable for smaller boot sizes, and most importantly, more stable. With the ’25 model, it took too long for a lot of riders to get used to the new feeling. We are focused on making a binding that feels like a normal binding with weight on it, but then it’s totally flexible in the air.

Are you exploring new materials, construction techniques, or performance features in your bindings?
Yes to everything. Bone Bindings are made of a top and a base that slide relative to each other. We added high friction material so the top “sticks” to the base with pressure on it, but in the air where there is no pressure, they are free to slide. This lets them be way more stable for normal riding, but also lets you do the extreme bones. We made both the top and the base with less material for lightness. Plus, the heelcup can come in more and there is another smaller position for the toe strap. In addition, the next version is almost as low as a traditional binding. They feel great.

Do you have any new design directions, collaborations, or special editions for the 26/27 line?
The design changes are to make them feel like normal bindings, except for when you want to tweak. Then, you can do whatever you want.

Are you developing or expanding quick-entry / step-in binding systems, and how do you see demand for them evolving?
Not really, we are focusing on the performance aspects of the binding.

What steps are you taking toward sustainability and ethical production in bindings — whether in materials, processes, or lifecycle?
We ask our manufacturer to be as nice as possible 🙂

Are you focusing on specific customer segments (freeride, freestyle, women’s-specific, youth, entry-level) for 26/27?
We are focusing on freestyle and having fun.

Key Products:

Dawg Bones:
The 26/27 Dawg Bones are lower, lighter, more adjustable and way more stable. With weight on them, they stick in place to feel like traditional bindings, but in the air they allow huge freedom of expression, new grabs, and new body positions. The rotational flexibility lets you have fun in a totally new way on a snowboard.

Dawg Bones