SP Snowboard Bindings F/W 2026/27 Preview
Retail Buyers Guide: Bindings 2023/24 Retail Buyer‘s Guide
Brand: SP
Interviewee: Louis Mander (Head of Marketing)
How would you describe the 2024/25 Snowboard binding season in terms of market performance and consumer demand?
strong and positive season
What current trends are shaping the snowboard binding market (pricing, consumer preferences, retail shifts, rider demographics)?
Fast entry bindings
From changing consumer behaviours to tariffs and supply chain stress, what’s been the biggest challenge for your brand recently?
We’re happy with how everything is going
BRAND FOCUS
What is your brand’s core mission or philosophy, and how does it influence the way you design and position your bindings?
Make snowboarding more accessible. We design dual entry bindings for all price points to fit all rider’s needs
How has your brand evolved in the snowboard binding market over the past few years?
Growth is great, we’re gaining momentum again, reconnecting with core riders, and building strong relationships with the next generation of snowboarders
Who is your target rider for the 26/27 season, and how has that profile changed in recent seasons?
The youth and affordable price points looking for a fast entry binding
Which product ranges or binding styles do you anticipate driving the most growth in 26/27?
Fast entry bindings
BINDING SPECIFIC
What new technical innovations are you introducing for 26/27 (buckles, straps, highbacks, baseplates, heel cups, etc.)?
Stay tuned for 27/28 season. Big plans in the pipeline!
Are you exploring new materials, construction techniques, or performance features in your bindings?
Yes! (stay tuned)
Do you have any new design directions, collaborations, or special editions for the 26/27 line?
New colours and graphics
Are you developing or expanding quick-entry / step-in binding systems, and how do you see demand for them evolving?
Yes! they are the new norm
What steps are you taking toward sustainability and ethical production in bindings — whether in materials, processes, or lifecycle?
long product lifespan and repairability
Are you focusing on specific customer segments (freeride, freestyle, women’s-specific, youth, entry-level) for 26/27?
Everyone is welcome
Key Products:
TEAM:
Our team riders have spoken: this is their pick. Why? Because the TEAM transforms the mountain into a big playground. It features a lightweight aluminum base and a straight-flex highback for fast, controlled riding.The TEAM comes with a canted, shock-absorbing footbed and soft park-flex ankle straps to cushion your landings and keep things smooth without losing response.Whether you’re lapping the park or hitting the streets, the TEAM helps you push your limits with confidence.
Team_Titan_Front
CORE:
The CORE is built for riders who want the freedom to express their style without giving up precision. With its mellow flex, it’s a favorite for everything from jibbing to all-mountain shenanigans.The CORE adapts to your riding – not the other way around. Designed for intermediate to advanced riders, it delivers a surfy feel that makes every turn smooth, fun, and fluid.
Core_Blk_Front
BASE+:
Meet BASE+, the ultimate bang for the buck. Featuring the proven FASTEC® system, this lightweight binding offers both fast and classic entry. With its durable, sleek design, it’s the perfect choice for beginners and intermediates looking to progress without breaking the bank.
BasePlus_Beige_Front
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