Amplifi Coalition Appointed as German & Austrian Distributor for Owala Water Bottles
Amplifi Coalition has been appointed as the German and Austrian distributor for Owala, the innovative hydration brand known for its bold design, playful colourways and category-defining functionality.
Founded in 2020, Owala has rapidly built a following thanks to its award-winning FreeSip® bottle, designed with a patented dual-function spout that allows users to sip upright through a built-in straw or tilt back to swig from a wide-mouth opening. Combining practical performance with standout aesthetics, Owala has become a global sensation and a daily essential for consumers seeking both style and substance in their hydration products.
OW – 24oz Twist – Sunny Daze – SC
Amplifi Coalition will lead select sales, distribution and strategic retail development for Owala across the German and Austrian market, bringing the brand’s core and specialty collections to leading
retailers nationwide. “We are thrilled to welcome Owala to our portfolio of innovative, design-led brands,” said Jens Hartmann, CEO at AMPLIFI COALITION AG. “Owala has successfully reimagined everyday hydration with a product that genuinely disrupts the category and has proven to be best-in-class. Its combination of function, personality and cultural relevance makes it perfectly positioned for the German and Austrian market. We see significant opportunity to scale Owala across a diverse retail landscape, spanning lifestyle and fashion to home and outdoor.”
Owala’s rapid growth in the US has been driven by strong community engagement, limited-edition colour drops and a loyal Gen Z and Millennial consumer base. The brand’s commitment to quality, featuring vacuum seal insulation to keep drinks cold for up to 24 hours, alongside BPA- and phthalate-free materials, aligns with increasing consumer demand for sustainable, reusable alternatives to single-use plastics. “Amplifi Coalition is exactly the kind of partner we look for — connected, driven, and deeply embedded in the markets they serve”, said Marc Ferullo, Associate Sales Director of Owala. “Their retail network, market knowledge, and passion for the brand will be instrumental in connecting Owala with consumers across the region.”
The launch will rolled out from the 1st July, with key retail partnerships to be announced in the coming months. Amplifi Coalition is kicking off its partnership with Owala alongside established and highly reputable agencies:
Austria. Fabrik 13, René Obojes, [email protected],
Germany North and East Sportagentur Rausch, [email protected],
Germany South & West Agentur 13, Thomas Beiler, [email protected],
For all other wholesale inquiries or brand related matters, please contact:
Jens Hartmann, [email protected], +49 8322 3059217
For marketing inquiries, please contact:
Nathalie Meinfelder, [email protected], phone: +49 8322 3059217
About Amplifi Coalition
AMPLIFI COALITION AG, founded 2009, is a German active, outdoor, and lifestyle
distribution company which is committed to build strong, sustainable and forward-
thinking relationships between brands, retailers and consumers. Amplifi’s
expertise, infrastructure, network and dedicated customer service is the basis for it.
Or in other words: If we aren‘t able to push our own limits, we aren’t doing our job for
our partners.
About Owala
Founded in 2020, Owala is a US-based hydration brand redefining drinkware
through thoughtful design and bold aesthetics, bringing life back to life. Best known
for their FreeSip® bottles, Owala creates functional, expressive products that inspire
people to stay hydrated wherever life takes them. Owala: Where Boring Ends
