Mizu Strengthens Management Team With Appointment Of Two Industry Vets
Mizu have made two new additions to their management team, both with great experience in the action sport segment. Craig Smith, formerly of Dragon will run European Sales and Marketing for the company, while Scott Keating, formerly of Nike SB joins Mizu as the new Vice President of Sales and Marketing. We’d like to wish both Craig and Scott all the very best in their new positions.
Craig Smith, European Sales and Marketing, Mizu
Serving as the European Sales and Marketing Manager at Dragon most recently, Craig has almost 20 years of experience in the action sports/youth culture industry, with the last 12 years at Dragon in a variety of roles where he focused on European sales, brand building, and leading numerous teams within this action sports-targeting division of Dragon.
Scott Keating, Vice President of Sales and Marketing, Mizu
Scott Keating most recently served as the Global Sales Director at Nike SB and Scott has over 25 years of experience in the action sports/youth culture industry, with the last 13 years at Nike in a variety of roles where he focused on global sales, brand building, and leading numerous teams within this action sports-targeting division of Nike.
Both hires brings a wealth of relevant experience to the active lifestyle eco-conscious reusable bottle company that was founded by professional snowboarder Jussi Oksanen, and whose CEO is snowboard industry veteran Tim Pogue.
“We are absolutely thrilled to have people at Scott and Craig’s level on the management team at Mizu and we’re even more excited to see them apply all they have learned over their impressive career to our fast-growing brand”, said Pogue.
At Mizu, Craig and Scott will develop and implement seasonal go-to-market strategies and campaigns in conjunction with the Mizu management teams in the US and Europe. Mizu just recently introduced a new product category with Mizu 360, an innovative filtration and purification system for its existing wide mouth bottles that Scott will now lead. And with several more new products slated for launch this spring, the two new hires will have plenty to do during this very exciting time at Mizu.
“Timing is everything, and I can’t think of a better time to be joining Jussi, Tim and the crew at Mizu. With an already comprehensive product offering, and as they venture into new categories with water filtration and purification, Mizu is well equipped to help fellow adventurers leave as little impact as possible on this planet where we live work and play! I can’t wait to get started!” said Craig
“I am beyond excited to join the passion fueled family here at Mizu. Jussi Oksanen, Tim Pogue and the team have cemented an amazing foundation to build from. I look forward to driving our message of eliminating single use plastics and to help protect the oceans, mountains and cities we play in,” said Scott.
