TSG International AG Strengthens Northern European Presence
TSG International AG is strengthening its Northern European footprint by consolidating its sales operations in Denmark and the United Kingdom under its distribution partner, JustSupreme ApS, and expanding into Ireland and Iceland, also under JustSupreme.
JustSupreme has represented TSG in Denmark for several years, establishing a strong market position and deep understanding of the brand. Unifying Denmark and the
UK and extending this structure to Ireland and Iceland creates a more efficient and coherent regional setup.
“This step strengthens our Northern European presence with a partner who knows our brand and values,” says Marcel Korner, CEO of TSG International AG. “By bringing Denmark, the UK, Ireland, and Iceland together under JustSupreme, we improve communication, alignment, and market support. At the same time, I would like to thank Ison Distribution Ltd for their partnership and commitment to TSG in the UK. Ison will strategically focus on their core business, the distribution of bicycles and components, and I wish their team continued success in this endeavor.”
“We are excited to expand our role beyond Denmark and take on the UK, Ireland, and Iceland,” adds Tom Reimann, Partner of JustSupreme ApS. “This unified regional structure allows us to deliver consistent brand support while maintaining local market expertise. Our shared commitment to quality and customer service will drive TSG’s growth across these countries.”
Contact JustSupreme ApS Tom Reimann [email protected] www.justsupreme.eu
